Our Summer 2026 issue examines how changing consumer expectations, entrepreneurial pathways, and demographic trends are reshaping the direct selling channel. Featuring new findings on the U.S. consumer and salesforce, along with research on Hispanic entrepreneurship, the rise of the “prosumer” economy, and entrepreneurial readiness, this issue offers fresh insight into the people and forces shaping direct selling today.
Storied Companies, Millions of Entrepreneurial Americans: $80 Million in Economic Impact
Our Winter 2026 issue explores the scale, strength, and future of the direct selling channel at a pivotal economic moment. With $35 billion in annual retail sales, nearly $80 billion in total economic impact, rising consumer sentiment, and the millions of Americans powering the channel through independent entrepreneurship, the direct selling channel remains a strong contributor to the US economy. This issue also delivers fresh insights on the factors driving salesforce income, and the recruiting and demographic strategies shaping sustainable growth.
Direct Selling in 2025: Inspiring Entrepreneurship, Ensuring Fair Access to Social Platforms and Protecting Consumers
Our summer issue explores important topics including both independent and industry efforts to ensure consumer protection through effective self-regulation. Scholars and practitioners examine the effectiveness of the Direct Selling Self-Regulatory Council (DSSRC) administered independently through BBB National Programs. The program complements the long-standing DSA Code of Ethics, which has been cited by the American Marketing Association (AMA) as a model for trade association programs that help members manage ethical practice.
Direct Selling Delivers Substantial Impact on US Economy; Scholars Explore Diverse and Dynamic Distribution Channel
DSEF is proud to introduce the inaugural issue of the Journal of Direct Selling Research, a platform for advancing knowledge and fostering informed dialogue about the direct selling channel. This issue features groundbreaking studies on the economic impact of direct selling in the US, salesforce engagement trends, including the personal and professional benefits of participation, alongside critical analyses of regulatory updates, consumer protections, and global market opportunities. By addressing channel-specific topics in each issue, the journal aims to separate fact from fiction and drive meaningful insights into this dynamic sector.
