The unique direct marketing technique of Cutco Cutlery in alliance with Vector Marketing has been very efficient at meeting the demands of the consumer. Unfortunately, in the summer of 2001, the company was unable to satisfy the demand generated by its sales group. As a result, normal customer service suffered as demand became greater than supply. Who is responsible for the faulty sales forecasting? How can Cutco and Vector improve cross-functional communications to be better prepared in the future for the summer rush?