Articles

Articles

• Does Customer Orientation Impact Objective Sales Performance? Insights from a Longitudinal Model in Direct Selling
• Growing Pains for Alcas Corporation
• Current Status and Future Directions for Research on Direct Selling Channels
• Community-Based Guidance: A ‘Tupperware Party’ Approach to Mid-Life Decision Making
• Consumer Responses to Direct Selling: Love, Hate…Buy?
• Technology and Business-to-Consumer Selling: Contemplating Research and Practice
• The Mature Consumer: How Successful are Direct Marketing and Direct Selling in This Segment of the Population?
• Research Note: A Study of Direct Selling Perceptions in Australia
• Potential Impact of ‘Cooling-Off’ Laws on Direct-to-Home Selling
• Measurement of Trust in Salesperson-Customer Relationships in Direct Selling
• Making the Market Work: Enhancing Consumer Sovereignty Through the Telemarketing Sales Rule and the Distance Selling Directive
• Linking Perceived Service Quality and Service Loyalty: A Multi-Dimensional Perspective
• Fraudulent Behavior by Consumers
• Direct Selling: Consumer Versus Salesman
• Consumers Who Buy from Direct Sales Companies
• A Profile of Urban In-Home Shoppers