Articles

Articles

• The Mature Consumer: How Successful are Direct Marketing and Direct Selling in This Segment of the Population?
• Research Note: A Study of Direct Selling Perceptions in Australia
• Network Marketing in South Africa: An Exploratory Study of Consumer Perceptions
• Negotiating with a Customer You Can’t Afford to Lose
• Measurement of Trust in Salesperson-Customer Relationships in Direct Selling
• Making the Market Work: Enhancing Consumer Sovereignty Through the Telemarketing Sales Rule and the Distance Selling Directive
• Linking Perceived Service Quality and Service Loyalty: A Multi-Dimensional Perspective
• Fraudulent Behavior by Consumers
• Consumers Who Buy from Direct Sales Companies
• China’s Consumer Revolution: Distribution Reform, Foreign Investment and the Impact of the WTO
• Avon Products, Inc.: A Case Narrative in Company Relations with Customers and Suppliers
• An Integrative Review of Material Possession Attachment
• A Profile of Urban In-Home Shoppers