Articles

Articles

• Trade Shows Mean Bigger Business
• The Practice of Marketing Management: Analysis, Planning and Implementation
• Prospecting by Telephone Prenotification: An Application of the Foot-in-the-Door Technique
• Optimizing Rhenania’s Mail-Order Business Through Dynamic Multilevel Modeling (DMLM)
• Non-Store Retailing in Japan: A Huge and Potentially Lucrative Market
• Network Marketing Organizations: Compensation Plans, Retail Network Growth, and Profitability
• Network Marketing in South Africa: An Exploratory Study of Consumer Perceptions
• Met Expectations and Turnover in Direct Selling
• Managing Direct Selling Activities in China: A Cultural Explanation
• Making the Market Work: Enhancing Consumer Sovereignty Through the Telemarketing Sales Rule and the Distance Selling Directive
• Longaberger Baskets: Changing Marketing in Changing Times
• Linking Perceived Service Quality and Service Loyalty: A Multi-Dimensional Perspective
• Identifying the Determinants of Internal Marketing Orientation
• Ethical Issues Connected with Multi-Level Marketing Schemes
• Encyclopedia Britannica International: Exploring Emerging Market Opportunities
• Electronic Marketing in the 1990s
• Direct Selling in the West and East: The Relative Roles of Product and Relationship
• Dimensions of Future Marketing
• Development of Market Orientation and Competitiveness of Ukrainian Firms
• Comparisons of Salespeople in Multilevel vs. Single Level Direct Selling Organizations
• Case 26: Mary Kay Cosmetics, Inc.
• Avon Products, Inc.: Developing a Global Perspective
• An Integrative Review of Material Possession Attachment