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Home
About
Initiatives
Board of Directors
Committees
Partners
Staff
Get Involved
2024 Red Ribbon Contributors
2023 Donor Recognition
2024 Donor Recognition
Circle of Honor
Educator of the Year
DSEF 2019 Leadership Contributors
News
Blog
News
What We Do
Fellows Program
Teaching Ambassadors Program
Campus Events
Research
Teaching Content
Resources
Direct Selling Association
Ethics
Research & Case Study Archives
Guide to Academic Engagement
Ask the Experts Videos
Working Papers
2016 Annual Report
Moral Suasion (PDF)
Podcasts
Contact us
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The Role and Importance of the Salesperson in Creating a Competitive Advantage
Students’ Perception of Personal Selling
Prospecting by Telephone Prenotification: An Application of the Foot-in-the-Door Technique
Microcomputer Applications: An Electronic Bulletin Board System for the Sales Profession
Extending the External Validity of the FITD Effect to the Industrial Marketplace
Direct Selling Ethics at the Top: An Industry Audit and Status Report
Cognitive Selling Scripts and Sales Training