Articles

Articles

• The Role and Importance of the Salesperson in Creating a Competitive Advantage
• The Relationship of Job Image, Performance, and Job Satisfaction to Inactivity-Proneness of Direct Salespeople
• The Capabilities and Performance Advantages of Market-Driven Firms
• Research Note: A Study of Direct Selling Perceptions in Australia
• Network Marketing Organizations: Compensation Plans, Retail Network Growth, and Profitability
• Network Marketing in South Africa: An Exploratory Study of Consumer Perceptions
• Measurement of Trust in Salesperson-Customer Relationships in Direct Selling
• Managing Direct Selling Activities in China: A Cultural Explanation
• Linking Perceived Service Quality and Service Loyalty: A Multi-Dimensional Perspective
• Full-Time vs. Part-Time Salespeople: A Comparison on Job Satisfaction
• Extending the External Validity of the FITD Effect to the Industrial Marketplace
• Direct Selling in the West and East: The Relative Roles of Product and Relationship
• Development of Market Orientation and Competitiveness of Ukrainian Firms