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Reaching the Baby Boomer Market

When you pick up your smartphone, how long does it take you to unlock it and bring up your social media feed? Can you do it without looking at it? For most people, the answer is yes. Chances are, you either grew up with modern technology or have been using it for long enough that it is second nature to you. However, if your target market includes the baby boomers (people born in the years following the end of World War II), things like technology aren’t as easily mastered. Consider the following suggestions to make your customer relationships with baby boomers more effective.

Make sure your message is simple and clear. There could be a number of reasons why a senior citizen needs your message to be this way. As we age, it is more and more difficult to tune out background noise when having a conversation. Also, the brain may take longer to process information than it did in our youth. For reasons such as these, be sure to stick to the main point of your message and convey it clearly. Speak at a normal pace with good diction, compose written documents like emails with proper spelling and grammar (you should be doing this anyway!), and avoid using business jargon when choosing your words. Remember seniors are not less intelligent than others; they just may have different needs from you as their salesperson.
Be organized. This applies to all aspects of your customer interactions including emails, phone calls, and your general sales process. For example, when talking on the phone with a customer, make sure you have organized your agenda for the call ahead of time. There is nothing more chaotic and confusing than being on the other end of a conversation with someone who jumps from one topic to another with no rhyme or reason. It might help to either use a script to refer to or rehearse you end of the call before you pick up that phone. Other organization must-do’s include streamlining your sales process, making returns/exchanges easy, and simplifying paperwork by highlighting or flagging the sections that a customer needs to complete.
Be more personable. Much of our interaction with others comes in some electronic form: a text message, Facebook post, tweet, or email. As convenient as these methods of communicating are, they come with a disadvantage. We don’t have as many chances to talk with each other the old-fashioned way. It is a good idea to brush up on your people skills, especially when working with older clients who likely feel most comfortable dealing with someone in person. Make sure you have good eye contact, use appropriate body language (don’t cross your arms since it’s a non-verbal way of closing someone off), smile, and show that you are listening by responding to the other person when necessary. Making others comfortable and being able to provide pleasant customer experiences are extremely valuable skills to any potential customer, especially one who is a senior citizen.

As a direct seller you need to understand and connect with your target market. The “greatest generation” has much to offer in knowledge and wisdom; make sure you return the favor by giving its members an overall customer experience that is second to none.

So, how do you reach the Boomer market? Share your answers with us in the comments below. What other suggestions or comments would you like to share?

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Creating Great Ideas For Your Business

Have you ever felt unable to come up with a new idea? It can be frustrating when you feel that everything has already been done before. Creating great ideas doesn’t have to feel this way, and it can be done by tapping to your own experiences and previous ideas. Read on for some ways to get started.

Break down your niche market even further and fill in those needs. Niche marketing is an effective way to stand out from your competitors. With some research and preparation, you can find a smaller segment of your market to focus on and provide solutions to those customers’ needs. For example, one direct seller of travel packages decided to create a niche out of her love of homeschooling by tapping into her family’s experiences combining travel and learning. This is a great niche since there are many families throughout the country who home-school their children, but at the same time, it is a very specific market and need that is being fulfilled. Start with what you know, do some research online and in person (customer surveys, interviews), and segment your target market.
Improve upon old ideas. Perhaps there is something you have tried in the past that didn’t work as well as you had hoped. Instead of scrapping the idea altogether, go back and evaluate exactly how or why it went wrong. Maybe you tested out a new activity at your home party designed to spark interest in your opportunity, but it fell flat. Consider your audience, your presentation, the level of difficulty, the fun factor, etc. How could you make it better? By improving upon old ideas, you may be able to come up with something completely new and much more effective.
Combine ideas. Sometimes our ideas don’t work well on their own, but combined with each other, can help some aspect of the business tremendously. Many direct sales companies ship all the products ordered at a home show directly to the hostess. From a guest’s perspective, it all becomes a waiting game about when the hostess gets around to contacting you that your order is in, or when she is available for the guest to pick it up or drop it off to her. In a lot of instances, the process of getting the product to the guest can be complicated and time-consuming. One consultant had an idea for the hostess to send a text message to her guests when the order arrives in the hopes that it would speed up the process. However, this idea relied too heavily on the hostess actually sending the text. Instead, the consultant combined this idea with another idea for a contest; she contacts the hostess around the time of the expected shipment to make sure it arrived, and then the consultant sends out a text to the guests that the first one to get her order receives 10% off the next purchase. Get creative by recycling and combining past ideas.
Collaborate with others. There is a multitude of ways to collaborate with others for a mutually beneficial outcome. Consider direct sellers from other companies as well as local businesses related to yours for a starting point. For example, a local weight loss center opened their doors to an independent makeup consultant to set up her table in their lobby once a week. Every time someone came in for a weigh-in appointment, the consultant had an opportunity to demonstrate some products and offer a “total makeover” to celebrate the customer’s weight loss. This helped the consultant reach a new and more populated customer base, and it helped the weight-loss center stand out from its competitor down the street by offering an extra service. Use your networking skills to join forces with others and brainstorm ideas that will benefit both parties involved.

How have you generated some great ideas? Please share with us in the comments section below!

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Questions to Improve Your Business

Running any kind of business requires a lot of self-awareness and self-reflection. Self-awareness helps us use our strengths to their fullest potential and minimize our weaknesses, while self-reflection allows us to improve upon past mistakes. In order to tap into these two qualities and improve your business, ask yourself the following questions to focus your energy in all the right places.

What do I do best? Perhaps you have a unique way of making people feel comfortable, getting them to talk about themselves, and leaving a positive memorable impression on them. Harness your strengths into selling power for your business. Make it a point to chat up as many guests at a home party as possible, and conduct your networking opportunities face-to-face when you can. Whatever you happen to be good at, find a way of incorporating it into your business because you’re not just selling a product; you’re selling yourself.
What is my product’s best solution? The product or service you sell must be the solution to a customer’s problem. Most likely, it has several uses. Decide which is most valuable and desirable for consumers and emphasize it in your demonstration and marketing efforts. For example, your company’s line of educational books for children comes with a trade-in program for customers who make at least one purchase every six months. This solves the all too common problem of children’s rooms being overfilled with books they’ve outgrown. Such a unique and valuable solution to a problem plaguing most parents should definitely be one of the first things a customer learns about your product, as it sets it apart from competitors.
Where are most of my sales coming from? This applies to both your demographic and your method of sale. What is the profile of the customer who is buying the most? (Businesswomen between 25-45 years old, mothers of young children) How are those sales being made? (online, at a home show, through referrals) Analyzing your sales will help you maximize your marketing efforts so you get the greatest return on your investment. It will also reveal any dead-ends you may have been unknowingly pursuing.

You’ve asked the questions; now what do you do with the answers?

Make the best use of this information by creating an action plan. Set a goal (be specific with numbers and deadlines), create benchmarks, plan rewards for yourself, and map out your path to completing the goal. If your goal is to implement a target marketing campaign, use the information you have about your strengths to come up with a way to execute the plan. Identify the solutions your product provides in order to hook your target market, and plan sales methods that will reach them. Now your business approach is based on proven information about just a few elements which are essential to improving your business.

Being aware of yourself and being willing to reflect on past actions are two qualities that can make you a strong business owner. Remember to always be honest with yourself about the answers to these questions, and commit yourself to putting your action plan into effect. What questions do you think should be added to the list? Please share your ideas below!

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Techniques to Get Motivated

Techniques to Get Motivated

Motivation, for most people, comes from within, but there are techniques you can use to get moving. Running a business requires a great deal of self-discipline, so it can be hard to maintain that all of the time. Here are some suggestions for getting motivated and staying the course.

Set your goals and put them in writing. Identifying your goals is a great start to achieving your dreams and making them happen, but if you aren’t putting them in writing, they can lie dormant in your subconscious forever. The act of writing down your goals is a call to action that will drive you to take the steps necessary to accomplish them. Tip: When writing these goals, be specific about any numbers involved; also, include a completion date. For example, if your goal is to increase the number of times you share your opportunity every month, be specific about how much it needs to increase by. “I will share my opportunity 5-7 times per week,” is a much more specific and attainable goal than “I will share my opportunity more often.” The easier your goal is to visualize, the more motivated you will be to achieve it.
Use benchmarks. Much of what is involved in a direct sales business requires long-term projects and objectives. It can be difficult to stay on track, so implement benchmarks to keep you focused along the way. Using the aforementioned goal of sharing your opportunity 5-7 times per week, create a benchmark of 1-2 per day. By doing so, you won’t let the entire week go by and feel like you have to cram it all in to meet your goal. Create benchmarks that are not impossible to meet, but challenge you enough that you feel satisfied with your work, and tailor them to suit the needs of your goal.
Reward yourself. We all need and want something to look forward to. Many nutrition experts suggest that people who are trying to lose weight reward themselves in non-food related ways each time they achieve a goal. The anticipation of a meaningful reward can be a very effective motivator. Not only will it help you reach your immediate goal, but it will help you stay on the path to achieving any long-term objectives you have set.
Read and/or listen to inspirational people. There are a ton of books out there written by motivational speakers both in the sales industry and not. Take some time each week to read a bit or listen to them on your iPod. You can learn a great deal from those who have been where you are, and sometimes all we need is a little extra push from an outside source to keep us on track and get us re-energized. Think of it as another form of professional development.
Focus on excellence rather than perfection. If you set out to be perfect, you are setting yourself up for failure because nobody is perfect. Even the most successful people in the world didn’t get where they are without making mistakes along the way. So instead of focusing on perfection, strive for excellence. You will then be able to celebrate your own personal and professional victories, large and small, and continue reaching for more. You may be your own worst critic, but you should also be your own best cheerleader.

How do you find self-motivation? Please share your ideas in the comments section below!

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Why Price Doesn’t Matter

Whether you’re making a big purchase like a new car or a small one like a jar of baby food, there is a variety of factors to consider besides how much something costs. Like virtually all direct sellers, you really cannot control the price of your products, but successful salespeople know how to think like a customer. In doing so, you can showcase those other factors that most likely outweigh price.

The product is a solution to a problem. You’ve probably heard before that you should be educating your customer about the benefits of your product and how it can solve a problem. For example, a businessman who travels frequently wants to improve his diet, but finds it very difficult to do so on the go. Your company’s individually-sized protein powder packets can easily be mixed into a bottle of water and supplemented with whatever else he happens to be eating at the airport or in the hotel. This convenience may come with a higher price tag, but in this case, the benefits far outweigh the cost.
Present a good value. Customers are always in search of a good value. As a representative of this product, it’s up to you to know what the product’s overall value is and how to share that information with your customers. In the example above, the product offers convenience and nutrition, two things that contribute to its value. Find out what the customer is looking for, since value can be perceived differently by everyone. Aside from the protein powder’s nutrition and convenience, it also mixes well and pours easily out of the packet to eliminate messes; most people would rather pay a bit more for a product that suits their needs in so many ways. Everyone wants to get the most value out of a hard-earned dollar.
Know why you have a competitive edge. Knowing what your consumer wants and needs is important, but it’s also important to know what your competitors are offering. It’s not uncommon for a customer to say, “But the XYZ company has this same kind of thing for a lower price.” Such a statement can make or break the sale, depending on how prepared you are to respond. Your customer may not realize that the competitor offers an inferior guarantee or that its product is made from lower quality materials. Educate yourself about not only your product line, but also how your company competes with similar products and prices.
Offer peace of mind. Because there is some degree of risk involved in making any kind of purchase, you want to be the one to minimize that risk and offer peace of mind to your customer that he or she is making the right decision to buy from you. Of course you want to emphasize any guarantee policy that your company has in place, but you should also emphasize the quality of the product and your commitment to satisfying the customer. Let’s say at a home show, one of the guests is visiting the hostess from out of state and is worried about the hassle and cost of having to make a return or exchange. Offer to cover the postage and personally take her through the process if she needs to send something back. With someone’s biggest concern no longer an issue, the sale can easily be made.

The price of a product is only one of many factors that contribute to a customer’s decision to make a purchase. With a bit of research and preparation, you can be sure to overcome any obstacles you feel the price point has created when it comes to closing a sale. How do you show your customers that price doesn’t matter? Please share with us below!

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DSEF & CBBB – Go On, Trust Me: Why We Trust Some People But Not Others

By Holly Doering

Ever think about why you trust some folks and not others? Author and psychologist Michael Lovas once conducted an experiment using body language. He stood at one end of the airport and walked toward someone at the other end, copying their gait, head position, and hand gestures. Almost always, the other person nodded, smiled, or otherwise acknowledged — even kids who looked like gangbangers.

I can remember a customer review on www.bbb.org that mentioned the author was initially inclined to trust a certain business because of the store cat, a well-fed, rescued animal. But the customer ended up unhappy. I don’t know who is wrong, right or misunderstood in that situation, but I do know this: If you want to “start with trust” when you research a company, it’s great if they’re kind to animals, a family-owned, multigenerational minority business, donate to charity, or in some other way seem similar to you. But!

The real substance is their track record. When you check out a company at www.bbb.org, you’re starting to build a picture of its past actions in the marketplace. Are they properly licensed? Do they generate a pattern or volume of complaints? How do they handle complaints? Remember that scam artists love to prey on your sympathies by telling you they, too, are Christian, policemen, disabled, teachers or something else that seems trustworthy.

A recent study at the Kellogg School of Management found that using subliminal clues, like the name of a good friend, could stimulate feelings of trust for a stranger without people realizing it. Con men, the professor says, commonly drop names to stimulate trust. So investigate before you invest: A gut feeling is fine, but trust ideally is earned.

Previously published in the Spokane Spokesman-Review.

DSEF and Council on Better Business Bureaus (CBBB) fosters honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

About the Better Business Bureaus
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visitwww.bbb.org/us for more information.

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Leverage Your Productivity

Which would you rather do: spend two hours completing a task or get it done in 45 minutes? You may be spending more time than is necessary on various projects and day-to-day responsibilities for your business because you may not be working efficiently. Take a look at the list below to learn how you can make the most of your time and increase your productivity.

Find your best time of day. We all have a certain time of the day during which we are the most energized, motivated, and therefore productive. For example, if you’re a morning person, plan on tackling the most challenging of tasks as soon as you begin your day. Not only will you be able to make the most out of your peak time, but you will also be able to enjoy the remainder of your day much more because you already completed the hardest part. On the other hand, if you know you work best after lunch, make a point to eat something healthy and filling enough to give you the fuel you need to kick the next chunk of time into high gear. By identifying when you work best, you can plan your day around those times.
Focus on what makes you money. It isn’t difficult to side-tracked with several smaller tasks like answering emails, updating your Facebook status, and de-cluttering your filing cabinet. Although these are all things that need to be done regularly, when time is of the essence, pour your energy and attention into things that actually make you money. Call your referrals about hosting a party, book a meeting with a prospect to share your opportunity, or work on your demo for that upcoming vendor sale. Money-making activities should always be a top priority when creating your day’s agenda.
Keep a time journal. Whether your do it electronically or by hand, keeping a time journal can be a very helpful tool that you can use to improve your work habits. Document every activity for at least a full work week. Don’t forget to include snack breaks, time spent sending and receiving personal texts, and anything else that you think only take a second. Those “seconds” quickly add up, and by seeing in writing how you have been spending your time, you may realize that a change is in order. On the other hand, you may also find that you are generally good at tuning out distractions, but certain times of day are less productive for other reasons (less energy, something unexpected comes up). Analyze your time journal to further improve your good habits and eliminate bad ones.
Take advantage of what your upline has to offer. One of the great things about the direct selling industry is the access you have to people with experience and success doing exactly what you’re doing. Reach out to your upline to help you stay on task. Ask them for tips on staying focused, how they manage a typical day, and what strategies they have used to increase their own productivity. Your upline is a wonderful resource that can both help you directly or refer you to others who can. Do seek them out to help you make the most out of your day.

Leveraging your productivity requires knowledge of your own strengths and weaknesses, a willingness to reflect and adjust, and motivation to succeed. How do you leverage your productivity? Please share your ideas in the comments section below!

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Effective Sales Calls

Effective Sales Calls

Making sales calls are a necessary part of your business, though for many people, it is one of their least favorite things to do. We are sometimes hindered by a fear of rejection, but by implementing a few suggestions and preparing well, you will find your sales calls to be much more pleasant and effective.

Use referrals. When making your list of contacts, use your referrals as a starting point. You already have an opening when you make the call by telling the customer who referred you; this can even lead to a bit of small talk that will put the person at ease. For example, “Jane Woodson referred me to you. Our sons play on the same baseball team, and she mentioned that your son is on the team as well? How is he enjoying the season so far?” Using referrals can help you take a genuine interest in your contact, which will motivate them to listen to your pitch.
Offer a good value. This can be a bit tricky, as value is perceived differently by different people. However, as long as you are knowledgeable about the benefits of your product or service and how it compares to others, you will be able to demonstrate its value in ways other than price. For instance, if a product you carry has similar features to a competitors’ but is more expensive, point out that it is made from higher quality materials, that it comes with a lifetime guarantee, or that the customer can try it risk-free for 60 days. Whatever the incentive, always be clear in emphasizing a product’s value.
Provide solutions. Most consumers are seeking certain products that have a purpose in their lives. What solution does your product provide for a customer’s problem? Reflect on your own experiences to help you answer that question. One consultant for a jewelry company first fell in love with the product line because it allowed her to take her outfit from the office to an evening out by simply changing out one necklace for another or clipping an extra piece onto her bracelet to make it sparkle for her night out. This may not be a life-altering solution, but it is a common one that most women would love to know about. Be the answer to your customers’ problem.
Know your client. A client never wants to feel as if he or she is just a number on your list of calls to make. Tailor your calls to be specific to each person; this doesn’t mean that every single call will be different, but it does mean that you have done a certain amount of preparation for the call so that you can appeal to a client’s unique need. You wouldn’t have the same conversation with a repeat customer that you would have with a prospect you’ve never met or done business with. Take a few minutes to find out something about each contact before picking up the phone. Often that research can be done when receiving the referral.
Anticipate objections. Sometimes you will encounter one or more objections to what you are trying to sell. Before making a call, prepare a list of possible objections and decide how you will respond to each one. You will not be able to anticipate every possible objection, but having a good idea as to how you will handle them can be useful in helping you overcome objections and make the sale. The more prepared you are, the less likely you are to be caught off guard without knowing what to say.
Use scripts wisely. Writing a script is a great way to get started with sales calls. You can literally map out your ideal conversation, and then using the suggestions above, prepare yourself for the many different turns the conversation may take. One thing to be aware of, however, is not to sound like you are reading from a script which can sound extremely impersonal, and may cause a client to either tune out or cut the call short. Use the script as a guide only; know what you are going to say and speak in a natural, conversational tone.

Do you have any tips to share for making your sales calls more effective? Please share them with us below!

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Profile of an Easy Sale

Profile of an Easy Sale

Making a sale is not always easy. However, understanding these main points may help you convert more sales and make the process easier.

Identify the right product for the right client. You must define your target market and then make sure that your products/services are solving problems they have. Without this key element you will not make many sales.
Develop and cultivate relationships. If you have some kind of relationship with a prospect it will make it easier to approach them with your products/services. Done correctly, the sales pitch comes across more like helping out a friend. Make sure you are authentic, honest and providing a solution to your friend’s problem. A relationship built on trust and value will generate reorders.
Once you have a relationship with your prospect, find out what their likes and dislikes are. Understand what impresses the prospect. Do they focus on value, style, ease? Lead with that in your solution to their problem (sales pitch).
Finally, make the sales process quick, simple and easy. Your ability to do this will project professionalism and cause the prospect to perceive greater value in your products and services. And the next time he/she needs products/services like yours, he/she will go to you first.

Take a look at your current approach to selling. Do you follow these main points? How well are you implementing them? If you understand and apply these main points in this order, and take the time to do it correctly, in the long run you will generate more sales, reorders and make sales easier.

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6 Ideas to Increase Sales

Working as a direct seller requires you to wear many different hats: sales representative, party planner, marketing executive, administrative assistant, etc. It can be easy to get sidetracked with all of these responsibilities, so it’s important to remember that the bottom line of your business comes down to sales. Even if you have built a substantial downline, many direct sales companies require you to meet a minimum number in sales every month to earn your commission.

Here are some tips on how to increase sales.

Cross-selling is recommending related products that complement others that have already been purchased or are being purchased at the moment. Your customer is likely unfamiliar with your entire line of products, so introducing something that might be of interest based on past purchases can increase the amount of that sale. Using this technique repeatedly can quickly add up. For example, if a customer is buying a baby lotion that is specifically designed for sensitive skin, direct him/her to your company’s line of products that are hypoallergenic and free of unnecessary chemicals. Besides the lotion, the customer may wind up walking away with body wash, diaper cream, and sunscreen as well. As an added bonus, you’ve also demonstrated your attention to the customer’s specific needs, which will make him or her want to buy from you again.
Best value quick sale is offering products/services that give customers the best value for their money and are ready for immediate delivery. Especially for new customers, this will establish that you’ll sell them products/services of high quality at a reasonable price, and give them instant gratification.
Business referral exchange program. By partnering or teaming up with other businesses or consultants in your area, you not only generate more brand exposure, but increase sales. Create relationships with other businesses that compliment your products/services where you recommend each other’s services/products and may consider offering special promotions for each other’s products/services to your customers.
Personalize appointments by offering to meet with people face to face and set up private appointment. It gives you a chance to be more social, develop a relationship and explain the advantages of your products/services related to the customer’s needs.
Create contests or promotions to market your products. Whether your company has a featured product for the month or if you have some excess inventory you’d like to unload, contests are a fun and effective way to draw attention to certain products and make them stand out from the rest. With spring almost over and summer close upon us, it might be a good idea to get a jumpstart on your summer-related products with a raffle. For every dollar your customers spend on beachwear in the month of May, for example, they will receive one entry into a drawing for a family-sized beach tote filled with goodies for the kids to enjoy while playing in the sand this summer on vacation. Specific promotions like these allow you to control what products are highlighted, draw focus to featured items, and give customers the opportunity to purchase something now that they may have held off on by offering them a fun incentive.
Reward your customers by implementing a referral program. In direct sales, word-of-mouth goes a long way, especially when there is a lot of competition. Make sure you have some way of learning how each new customer found you: you could ask them when making a transaction face-to-face, create a space for it on your order form, make it a question on a post-purchase web survey, etc. Every time a customer refers you to someone who in turn becomes a customer, reward the original customer to show your appreciation. Some consultants make their own rewards cards a la Subway, while others give away vouchers, coupons, or free gifts. Whatever you decide, make sure you always follow through and that your customers, especially the new ones, know that such a rewards program exists.

Increasing sales requires planning, creativity, and knowledge of your company’s product line. Focusing on your existing customers is a great place to start, and always make sure they know that you appreciate their patronage and that you will always do your best to make them satisfied and happy they chose you.

What other ideas do you have to increase sales? Please share them in the comments section below!