Archive for 2019

Eric Liguori Appointed To AAC

Rowan University’s Eric Liguori Appointed to the Direct Selling Education Foundation’s Academic Advisory Council

Nina Krey and Renee Watson Named DSEF Fellows

WASHINGTON, DC—May 2019The Direct Selling Education Foundation (DSEF) is pleased to announce the appointment of Dr. Eric Liguori, William G. Rohrer Professorial Chair in Entrepreneurship and Executive Director, Center for Innovation and Entrepreneurship, Rowan University, to the Foundation’s Academic Advisory Council (AAC), whose mission is to strengthen DSEF’s connection to the academic community and advance the understanding of the direct selling business model, value proposition and the industry’s commitment to ethical entrepreneurship.

“Dr. Liguori will be a valuable addition to the AAC,” DSEF Executive Director Gary Huggins said. “He’s at the national forefront of entrepreneurship education, and his experience in entrepreneurship teaching, research and publishing will bring new insights to the AAC, as the Council advises DSEF leadership on the development of cutting-edge academic initiatives.”

The Foundation is also pleased to announce that two Rowan University faculty members have been named DSEF Fellows. Dr. Nina Krey, Assistant Professor of Marketing, and Ms. Renee Watson, Faculty Lecturer, will join more than 200 academic leaders who work with DSEF and industry executives to gain deeper insights into the direct selling channel of distribution, both as a go-to-market business strategy and pathway to micro-entrepreneurship.

For more than 40 years, DSEF has partnered with members of the academic community to support research and education programs. These programs expand the knowledge and understanding of the fundamental principles of direct selling. The Foundation works with more than 200 professors in a variety of disciplines—such as entrepreneurship, marketing, ethics, sales, consumer studies, business and economics—to develop direct selling-related academic research, case studies and teaching content. In 2017, retail sales from direct selling were more than $34 annually and currently there are more than more than 18 million people involved in direct selling in the United States.



What DSEF Delivers to You and Your Company

What DSEF Delivers to You and Your Company

The Direct Selling Education Foundation is committed to helping today’s students understand the benefits and business principles of direct selling. We do this by equipping professors and other educators with the knowledge and materials they need to provide students with an accurate understanding of the channel. As more professors produce data and research, and incorporate direct selling content into their courses, today’s policymakers and our next generation of leaders will have a true understanding of what direct selling is about.

In 2019 the Foundation has achieved essential milestones that will change the way direct selling is taught in universities and viewed by future generations. We help you tell your story.:

  • 219 DSEF Fellows representing leading colleges and universities across the US are helping to mainstream the channel through teaching, research and publishing.
  • The Foundation commissioned 23 research projects and case studies to educate the public and key stakeholders about the relevance of the channel.
  • The program’s student reach– delivered through campus events, DSEF Fellow-led data-driven research and an array of classroom teaching content – make direct selling part of the education of more than 70,000 students.
  • More than 50 senior executives from direct selling’s broadest array of companies have led campus-wide events and classroom lectures and will be featured in video content that reaches thousands more students.
  • DSEF developed a library of more than 50 industry-specific videos used by professors to teach direct selling to students and help you counter critics of the channel.
  • DSEF Fellows contributed direct selling-related articles to academic journals and monographs, and included direct selling company case studies in widely-used marketing and entrepreneurship textbooks.
  • Foundation case studies and case videos are featured by the Global Jesuit Case Series, reaching 200 Jesuit colleges and universities globally.

And we’re not done yet. To find out how you can help us maintain our momentum, contact us today.

Students and Direct Selling: Key Takeaways from Our Fellows

DSEF recently asked its Fellows to share their experiences using the Foundation’s teaching content, research and case studies in the classroom. Here are a few highlights:

My students have pointedly benefited from DSEF case materials. The Big Data video is highly insightful and garners substantial discussion. The Cocoa Exchange case, particularly the related video, is wonderful for discussing corporate social responsibility, women’s empowerment and direct selling.

Dr. William F. Crittenden
Professor, International Business and Strategy
Northeastern University


 The students relate to selling Cutco because of Vector’s business model of using college students to sell the products. I am thrilled with the opportunities to bring experiential learning into my classroom and students gain real world skill sets which will help them in their careers.

Dr. Wendy Ritz
Assistant Teaching Professor- Marketing
Florida State University Panama City


As a DSEF Fellow, I have had amazing opportunities to engage with direct selling industry leaders, and it has really helped shape my research agenda. I was able to develop a teaching case that connected my research interest in effectuation and social entrepreneurship with the founders of Trades of Hope and was awarded a research grant at my university.

As a bonus, many students were introduced to the direct selling distribution channel as an avenue for social entrepreneurship and considered it in the development of their own social enterprise.

Dr. Christine Mollenkopf-Pigsley
Assistant Professor & Program Director- Applied Organizational Studies
Minnesota State University Mankato

The DSEF pedagogical support materials address real-world, timely marketing practices. I am able to leverage the articles and case videos in highly-engaging discussions about the increasing role of disintermediation in marketing channels. I also use the materials to reinforce how direct selling is an inextricable opportunity in the ‘Gig Economy.’ This is important because my students are likely engaged in the Gig Economy.

Dr. Lou Pelton
Associate Professor of Marketing
University of North Texas

DSEF Welcomes Its Newest Fellows

DSEF launched the Fellows Program to support educational and research efforts to foster a deeper understanding of the direct selling channel and its impact. We now have more than 180 Fellows around the world from a wide range of disciplines – management, marketing, economics, entrepreneurship, sales, consumer studies – and provide them a rich offering of benefits and opportunities.

DSEF warmly welcomes our newest Fellows:

Dr. Deanne Brocato
Associate Professor of Marketing
Utah State University

Dr. Mark Leach
Professor of Marketing in the Marketing and Management Department
University of Wyoming

Dr. Joshua Bendickson
Assistant Professor of Marketing and USASBE’s Board of Directors Member
University of Louisiana at Lafayette

Dr. Nina Krey
Assistant Professor in the Department of Marketing and BIS
Rowan University

Ms. Charla Brown 
Lecturer of Marketing
Troy University

Dr. Brittney Bauer
Assistant Professor of Marketing
Loyola University New Orleans

Dr. Lukas Forbes
Professor and Director in the Department of Marketing
Western Kentucky University

Dr. John “Ricky” Fergurson
Assistant Professor of Marketing and Sales
Indiana State University

Dr. Neeraj Bharadwaj
Associate Professor of Marketing
University of Tennessee

Dr. Renee DiCiano
Faculty Lecturer
Rowan University

Dr. Sterling Bone
Associate Professor of Marketing
Utah State University

Dr. Keith Richards
Associate Professor of Marketing
Baylor University

Dr. Jeff Vanevenhoven
Irvin L. Young Professor of Entrepreneurship
University of Wisconsin – Whitewater

Ms. Nicole Beachum
University of Alabama at Birmingham

Dr. Maria Petrescu
Associate Professor of Marketing
Nova Southeastern University

Dr. Elise Harvey
Assistant Professor of Marketing
University of South Carolina Upstate

Dr. Ernan Haruvy
Professor of Marketing
University of Texas at Austin

Mr. Ted Shalek
CFO, Pennybryn and Instructor of Marketing, Entrepreneurship, Hospitality/Tourism
University of North Carolina Greensboro

Dr. Steven Cox
Professor of Marketing
Queens University of Charlotte

DSEF Welcomes its Newest Fellows 01/29

DSEF launched the Fellows Program to support educational and research efforts to foster a deeper understanding of the direct selling channel and its impact. We now have more than 155 Fellows around the world from a wide range of disciplines – management, marketing, economics, entrepreneurship, sales, consumer studies – and provide them a rich offering of benefits and opportunities.

DSEF warmly welcomes our newest Fellows:

Dr. Ryan Mullins
Associate Professor
Clemson University

Dr. Lili Gai
Assistant Professor of Marketing
University of Texas of the Permian Basin

Dr. Laurie Babin
Professor of Marketing
The University of Louisiana Monroe

Dr. Robert “Bob” Reich
Assistant Professor
Lynn University

Dr. Brandon Gustafson
Assistant Professor of Marketing
Oakland University

Dr. Peter Whalen
Associate Professor of Marketing & Entrepreneurship
Ave Maria University

Dr. David “Dave” Locander
Assistant Professor of Marketing
University of Tennessee at Chattanooga

Dr. Erich Toncre
Director of Marketing Education and Assistant Professor of Professional Practice
Rutgers University

Dr. Barry Babin
M.P. Watson Professor of Business
Louisiana Tech University

Dr. Jung-Hwan Kim
Associate Professor of Retailing
University of South Carolina

Dr. Ali Besharat
Associate Professor of Marketing
Co-director of Consumer Insights and Business Innovation Center
University of Denver

Dr. William “Bill” Moncrief
Senior Associate Dean
Texas Christian University

Dr. Kate Karniouchina
Dean, Lokey School of Business and Public Policy;
Associate Professor of Business
Glenn and Ellen Voyles Professor
Mills College

Dr. Tracy Couto
Director of the Savage Center for Reflective Leadership;
Director of the Global Jesuit Case Series
Le Moyne College

Dr. Cindy Rippe
Assistant Professor of Marketing
Flagler College

Dr. Lisa Beeler
Assistant Professor of Marketing;
Director of Diversity and Internships for the Ralph and Luci Schey Sales Center
Ohio University

Dr. Montressa Washington
Assistant Professor of Management;
Co-Director of Shenandoah University’s Institute for Entrepreneurship
Shenandoah University

Dr. Jeremy Wolter
Assistant Professor of Marketing
Auburn University

Dr. Stefanie Boyer
Associate Professor of Marketing
Bryant University

 Dr. William “Bill” Steiger
Associate Lecturer of Marketing
University of Central Florida

Matthew “Matt” Read
Professor of Practice
Le Moyne College

Dr. Felicia Lassk
Associate Professor of Marketing
Northeastern University

Dr. Paige Beal
Assistant Professor of Sports, Arts and Entertainment Management
Point Park University

Dr. Michelle Hammond
Assistant Professor of Management
Oakland University

Dr. Michael Palanski
Associate Professor
Rochester Institute of Technology