An ethnographic study of distributors for Amway, a network marketing organization, examines the practices and processes involved in managing members’ organizational identification.
An ethnographic study of distributors for Amway, a network marketing organization, examines the practices and processes involved in managing members’ organizational identification.
A qualitative study of three network marketing organizations that sell products and services using distributed workforce suggests how these organizations harvest members’ work-family conflict and transform work-related ambivalence into commitment.