Build Your Brand on Your Strength

Build Your Brand on Your Strength

Building your business brand goes way beyond marketing and sales tactics. A brand must be an authentic representation of who you are and what you stand for. In order to achieve this, you must identify the characteristics of yourself and your business that embody this, and embrace them to create a long-lasting brand that people remember. Here are some steps help you do just that.

Define your strengths. When doing so, don’t just consider the various skills you have, but also think about the different facets of your personality. Are you witty and able to think on your feet? Do you have a knack for showing others they can trust and confide in you? Do you have a strong creative side? Any of these strengths can be used to build a business brand, so it is important that you take the time to define your strengths realistically.
Identify what makes you unique. What is something that people always remember about you or the experience you provide to others while doing business with you? This is a very significant question because it can separate you from the competition. If you don’t know where to start, go back to your list of strengths and figure out how you demonstrate those in way that no one else does or can. You are your business, so evaluating yourself in this way is a necessary part of building your brand.
Ask yourself how you can make your industry better. What is missing or lacking in your industry? In what ways can you improve it? Even the smallest things can make a big difference. For example, the photo processing industry has certainly changed since the availability of digital cameras and online services such as printing and scrapbooking. However, one photo lab owner noticed the growing trend of customers taking their memory cards and flash drives or even uploading their pictures to large chain pharmacies for printing. This is convenient, but the results are often pictures that come out underexposed or grainy since there is no longer a trained printer at the helm adjusting the prints. His solution? Offer a service where customers can bring in their pictures printed from anywhere else and he will make the necessary improvements. His small part in improving an industry weakness helped build his unique brand.
Focus on one thing at a time. Building a brand can be an overwhelming project to undertake, so be sure to focus on only one aspect at a time. For instance, you may begin with increasing your level of engagement with your customers by increasing and engaging more with your social media presence. Once you feel you have built some great momentum, go ahead and tackle something new. This also prevents you from stretching yourself too thin and burning out. If you want to build a brand, you need to commit to it for the long haul.
Build on each success. Use each success to bring you to the next level. Using the example above, when you have effectively learned to engage with your customers, you will consequently have increased your following. So now give them a reason to continue talking about you. For example, you might provide an incentive like a special discount for your online community, or create a fun contest where your online customers can win free products. You should also celebrate your accomplishments to reward yourself and keep moving forward.

Taking a good, hard look at who you are and what you want your business to be is a necessary part of building your brand.

How do you build your brand? Please share your ideas below!

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How to Make Connections

How to Make Connections

Making connections with others is an essential part of growing your business and continually moving it forward. It is in your best interests to master this skill, which involves much of what you likely do already. Tap into your social/personal side and have fun connecting with others. Many of these connections will help lay the foundation for a more definitive business relationship.

Keep the greeting short and natural. Whether you are meeting in person, on the phone, or via social media, make sure you greet him or her with a brief and natural exchange of introductions. Some make the mistake of launching into some kind of sales pitch right from the start, which is almost a surefire way to make sure the other person tunes you out. Greet the person as you would anyone else, keeping it short, to make a solid first impression.
Stay humble and approachable. You’re without a doubt a busy person, but adopt an attitude that your door is always open for others to approach you with whatever they may need. Avoid the common mistake of trying to impress others with your business owner status; you may unknowingly come across as conceited instead. A humble person is almost automatically likeable, and you’ll get much more of a response from others when they feel you will welcome their questions and concerns.
Focus on the other person, listen, and then reply naturally. Focus the conversation on the other person’s interests rather than your own. People generally respond very well to sincere attention to themselves. Carefully listen to what they are telling you and reply naturally where appropriate. A good idea is to find some common ground to help make your connection. When you do, remember to refocus the dialogue back on the other person. He or she will come away with the impression that you truly listened to them and will remember you in the future.
Be yourself. People can see through a fake demeanor, which is an immediate turnoff. Know your strengths and use them to socialize and build relationships with others in your business. It is nearly impossible to keep up appearances that are not based in reality anyway. Embracing who you are, faults and all, will only benefit you in the long run.
Find out as much as possible in the given context and time. Evaluate the situation to figure out what you can actually accomplish in your exchange. If you are running into an acquaintance at the supermarket, chances are you don’t have a ton of time to have a long conversation. However, if you are in a scheduled meeting with someone, that might be a time when you can delve a bit deeper. In any situation, find out as much as possible to help you focus your efforts in connecting with the other person.
Don’t try to sell anything or yourself. Your ultimate goal may be to acquire a new client or pitch a new product, but while making that initial connection is probably not the time to do so. Without a good sense of who you are and the knowledge that you are interested in them, people won’t want to listen to you go on about what you’re selling. Your main objective is to make that connection now, so you can have a contact later on.

Making connections can be a fun skill to practice, as it allows you to learn about others and yourself. Being yourself and listening to others are the two most important ways to do this.

How do you make connections? Please comment below with your ideas!

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Make Every Day Successful

Make Every Day Successful

When you are self-employed, you have the wonderful opportunity to take charge of your professional life every single day. Small business ownership has its challenges, so it is of utmost importance that you set yourself up for success with each new day. Maintaining a positive outlook can really strengthen your resolve and keep you motivated. The following are some suggestions for making every day successful.

Start the day with 10 minutes of inspirational thoughts/readings/music. Just as breakfast is the most important meal of the day because it fuels your body for what lies ahead, inspirational thoughts can do the same for your mind. Find your inspiration in any number of places; the most important thing is that you connect with it on some level, whether it be your favorite song, a poem, scriptures, or even a free app on your phone or tablet that provides an inspirational quote each day. Anytime you get stressed out or just need a mental pick-me-up, you can reflect on that morning’s inspiration to help you continue.
Remind yourself of the deeper “why” of your work. Why did you decide to run your own business? What is the reason that this particular line of work interests you? How does it fulfill you? You may have answered these questions a long time ago, but reminding yourself of those answers can get you back on track when you may be having a hard time. Success most often begets success, so remember that you’ve already achieved more than many others ever could, and remind yourself why you love what you do.
Put on a smile (even if you don’t feel it)…because after awhile, you probably will! If you’ve ever spent time with someone who is often smiling, you’ve probably noticed that you smile as well. When you smile, you exude a positive feeling, and others feel comfortable and happy to be around you. This is true and important not only for your customers, but also for colleagues, staff, family, and friends. Giving others a pleasant feeling is a very important element in the world of business.
Keep your conversations positive. When someone asks, “How are you today?” your answer should be a positive one, rather than a play-by-play of everything that’s gone wrong so far. People feel good when others have positive things to say, so choose your words carefully in order to stay upbeat.
Do the most important things first. Prioritizing that undoubtedly long list of to-do’s focuses your energy and sets you up for success. There is no way you would finish a lengthy list of tasks in one day, so choose one or a few to do first so that when you complete them, you’ve actually succeeded in doing what you set out to do that day.
Maintain a good work/life balance. It’s true that success comes from hard work, but a life without other fulfilling things can really bring you down and negatively affect your business. Make sure you are spending quality time with family, making time for hobbies you enjoy, or even finding some time just for yourself on a regular basis. A proper balance of professional and personal fulfillment is the key to overall success. You are not a one-dimensional person who only needs to work and nothing else. Embrace your well-rounded nature, and give yourself time to do what you love to do outside of work.

Making every day a success requires a positive mindset above all else. You’ll benefit with more confidence and a greater enjoyment for what your do professionally.

How do you make every day successful? Please share with us in the comments section!

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DSEF & CBBB: Always Getting Better: Applying Sports Theory to Business

DSEF & CBBB: Always Getting Better: Applying Sports Theory to Business

Continuous Improvement and the 2012 Olympics

Top Olympic athletes and their trainers achieve continuous improvement with constant examination and measurement. The proof of their success can be measured in seconds, inches, pounds, or, in the case of the 2012 Olympics, in personal improvements and world records: 44 new world records, 117 new Olympic records. In business, teams can adopt a similar philosophy in order to identify and confront key issues.

Kaizen vs. TQM

Kaizen is a Japanese word that translates to “continuous improvement” in English. The Kaizen philosophy points to a disciplined process of systematic exploration, controlled experimentation, and adopting new procedures.

The Kaizen philosophy is only the Japanese version of what business professionals the world over call Total Quality Management (TQM).

TQM incorporates continuous improvement though increasing quality and performance in order to meet (or hopefully exceed) the customer’s expectations. This is done by integrating key functions and processes throughout the business and examining overall quality measures used by the company.

How is this done? Lots and LOTS of data. Big Data.

BIG Data

Today’s Olympic athletes are “big data,” in that every facet of their health, diet, and performance are measured to the smallest increment. They are the most quantified athletes in history; the so-called quantified self.

In business, recent advances in technology provide easier access to more robust data and different kinds of digital dashboard software available. You can measure your company’s health and performance too: it simply comes down to choosing the right software in order to measure your data.

The more data you have about your company, the more you can drive a culture for continuous improvement. The more you measure your business processes, the more you learn about how the customer is affected by each process.

Bring it on Home

TicketPrinting.com utilizes a number of different techniques for managing and improving our customers’ experience such as call center software, emails, and live chat. Each one can be measured in terms of success and overall customer satisfaction.

Measuring our customer’s satisfaction with surveys provides customer-specific feedback and allows us to take into account specific issues that matter most to the customer and improve them to provide the best possible experience. Just like a professional athlete, we measure our success and then strive for perfection.

Record-breaking 2012 Olympics

Over the course of time, we can see that athletes who compete in the Olympics are getting better, stronger, and faster than their previous counterparts. For example,Usain Bolt’s incredible 100m world record breaking time was worlds away from any gold medal winner’s time back in the early 1900s. In fact, today the top U.S. sprinter in the 8 year old age group, would handily beat the gold medal winner from the early 1900s’. Amazing.

The 2012 Olympic competitors broke 44 world records and 117 Olympic recordsthroughout the games. This would not have been possible without a philosophy of continuous improvement. Every four years, records are broken and new ones are set, which means, Olympic athletes are only getting better and better.

To continuously improve your business, you must think like an Olympic athlete in terms of getting better. Nothing is more indicative of ways to improve then measuring your own performance.

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What You Need to Know if You’re New to Sales

What You Need to Know if You’re New to Sales

A career in sales can be a rewarding one. It is an opportunity to harness your enthusiasm and excitement for a great product line, and embrace all that lies ahead. If you’re new to selling, however, there are some basics you’ll need to master in order to get in the right mindset and reach your professional goals. Read on for some tips on how to get started.

Ask questions to quickly find out what the problem is and/or what the customer needs. The product or service you’re selling is secondary. No one wants to feel like they’re being “sold to.” Your objective should be to find out what problem the customer has that needs solving. Do this right away, and as soon as you identify it, quickly explain the solution that your product provides. Your customers will be more open to what you have to say once they realize that they could benefit from what you’re selling.
Use language that is simple to understand. Don’t make the mistake of using business jargon or uncommon words in hopes of impressing the customer. Speak to them in a natural, conversational tone just as you would a friend. Remember that you’re building a relationship, so choose your words carefully and make a connection with the customer. Perhaps you both follow the same NFL team, or maybe you both have a child the same age. Use easy-to-understand language when describing your product just as you would while talking about the Broncos or your 2-year-old.
Create and describe a picture for the customer. Tapping into your customer’s imagination can be a very effective way to demonstrate his or her need for your product or service. For example, you’ve identified that the customer’s problem that needs solving is that the family dog constantly sheds year-round. Encourage your customer to visualize the dog hair on the couch that’s nearly impossible to vacuum, the daily morning ritual of de-linting his suits before leaving for work, and the feeling that the house is never truly clean because of dog hair dust bunnies that always appear even after the floor has just been swept. Now, when you propose your solution of more consistent grooming and a complementary de-shedding tool, you can create a different picture of a hair-free couch, clean suits, and shiny wood floors. By creating pictures, you’ve helped the customer compare their lives with the problem to what their lives could be with the solution you offer.
Ask more questions and listen carefully to their answers. This is especially true when you’re faced with objections or hesitation from the customer. Ask specific questions that get to the heart of the skepticism and truly listen to the answers. Some salespeople call this “getting to the no.” Instead of being afraid to hear the word “no,” get right to it so you can begin to address the customer’s concerns and overcome objections. Careful listening will help you focus your discussion to the customer’s specific needs.
Think of yourself as a guide. As a guide, it’s your job to lead the customer to the solution. Help him or her navigate the roadblocks such as price points, time commitments, or value. Don’t get your prospect lost by losing your focus and going off on tangents about irrelevant topics. Address each concern and demonstrate the effectiveness of your proposed solution. Putting yourself in the role of guide will give you a more personable approach to sales.

The art of selling is one that is developed over time. The more experience you gather, the more confident and capable you will become.

What else do you think should be added to our list? Please share your ideas below!

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Four Ideas to Innovate

Four Ideas to Innovate

Every once in awhile, it’s a good idea to incorporate fresh, new elements into your business. Finding ways to inject something new into your business is definitely within your reach. Tapping into your own creativity as well as reaching out to available resources are great ways to start. Consider the following four ideas to bring innovation to your business.

Review client feedback on a regular basis. Sometimes, the best way to generate new ideas is to acquire a different perspective. Pursuing customer feedback allows you to look at your business through their eyes. For example, you may have an online payment system that works well on your end, but customers find it difficult to use if they just want to browse products instead of ordering something specific. Reaching out to your clients for honest feedback and taking the time to review it will help you figure out where to begin implementing new ideas.
Incorporate competitors’ ideas. Who says you have to reinvent the wheel? Research your competitors and tweak their ideas to fit your own business. Of course, you want to be careful not to infringe on any copyrights or trademarks, but their logistical ideas and even marketing strategies can help you breathe some fresh air into your own business. Perhaps the competing stationary shop across town has begun offering their customers the opportunity to receive texts when their orders are ready or when certain products debut or go on sale. If you find that a good amount of their clients are taking advantage of that convenience, then it could be time for you to incorporate that as well. Staying on top of what your competitors are doing is a good idea anyway, especially to prevent customers from leaving you for them.
Continually brainstorm to improve upon existing ideas. Reflect upon your own ideas. Ask yourself what works really well and what could use improvement. Don’t be afraid of some trial and error when looking to improve certain areas of your business. If something isn’t working as well as you had hoped, scrap it and try a different approach. You might, for instance, experiment with different layouts of your retail area, revisit your training process for new employees, or overhaul your professional development events for your colleagues. When you make it a habit to constantly pursue improvement, your business will always benefit.
Look to other industries for new ideas. Don’t just limit yourself to what others in your field are doing; other industries or even bigger businesses can be wonderful resources for generating new ideas. If that clothing store nearby holds a monthly customer appreciation event that attracts a large amount of new prospects, begin to implement a similar idea for your restaurant, salon, or gift shop. Businesses across all industries have many common goals, so think outside the box by paying attention to what other industries do to achieve success.

Inspiration for new ideas can come from a variety of places. The key is knowing where to look and not limiting yourself to the usual and the comfortable. Take the initiative to acquire feedback, research competitors and other industries, and reflect on your own ideas.

How do you find ideas to innovate your business? Please share them with us in the comments section below!

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How To Manage Your Time on Social Media

How To Manage Your Time on Social Media

As a business owner, social media marketing is an important element of your business. It’s a way to generate conversations that may attract more people to your business, and it’s an easy way to let people know what’s going on with your business in a social setting. Yet there are many activities you need to do to run a successful business, and social media is only one of them. How do you put in the time that is required to maintain an effective social media presence, while still running your business? Here are some tips:

Start From the Results You Want: Instead of just jumping online, spend a few minutes thinking about what you want social media to do for your business. For example, if you are hoping to introduce new customers to your business, you’ll want to spend time planning posts that encourage existing customers to tell their friends about your business. As a result, you might decide to run a contest that rewards people for sharing. If you would like to encourage existing customers to purchase again, then you might focus on offering Facebook-only specials on your Facebook Page, and creating lots of conversation with people who already know what you have to offer. Knowing what you want can help you decide what to do online.
Plan Ahead: Nothing is a bigger time waster than sitting at your computer wondering what you’ll post that day. Create an editorial calendar for your online business presence, writing out your main posts at least a month in advance. By writing them all at once, you’ll get the creative juices flowing so that the posts come easier, and you will also be able to get a sense of the overall flow of your content. Are you too salesy? Not enough? Looking at an entire month’s worth of posts will not only help you be more efficient, but will also make your content better. (Also spend some time looking back at previous months’ posts. Did a particular type of post generate results? Then create more posts like it!)
Go Mobile: Don’t limit your time on social media to the minutes you can steal away to sit down at a computer. Use your mobile device to check in on your sites regularly, and jump in on conversations often. Instead of one block of time, you might spend a few minutes several times a day. Your customers will feel like you’re more responsive this way.
Avoid Spreading Yourself too Thin: Ask your customers where they spend their time online, and then set up one or two social media presences on the sites they use the most. One of these places is probably Facebook, but should you also be on Pinterest, Instagram or Twitter? By understanding how your customers want to connect with you, and where, you’ll use your time most efficiently instead of doing more than you need to.
Stay Focused: It can be very easy to get distracted on social media sites and waste time. Keep a list of the activities you want to accomplish that will help you reach your goals online, and when you’re using social media for your business, stick to the list. This will help you avoid distractions that take you away from your primary purpose.

By being strategic about your use of social media, you can use these highly effective tools in a way that helps you build your business and reach your customers.

How do you manage your time on social media? We would love to read your thoughts in the comments below!

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How to Handle Daily Stress

How to Handle Daily Stress

Everyday stress is a normal and inevitable part of modern life. If not handled appropriately, however, it can hinder your achievement of personal and professional goals. In order to avoid this, take a look at the following list with ideas about how you can better react to daily stress and even use it to improve.

Be prepared by anticipating what can go wrong. Almost worse than an actual setback is the feeling of being blindsided. Prepare yourself for such obstacles by anticipating what could go wrong, and then putting into place plans to overcome those challenges. This could mean having a “rainy day fund” set up for financial security or possibly a new marketing idea you’ve been sitting on because you haven’t seemed to need it. Think of the “what-if’s” in your business and have simple backup plans to quickly recover from setbacks as painlessly as possible.
Take small breaks throughout your day. Stretch, breathe deeply, go outside for some fresh air, or simply think of something fun. Your brain needs a little down time, and you’ll be more productive overall by giving yourself those much-needed breaks. Furthermore, you’ll increase your “work stamina” by pacing yourself and prevent midday burnout. Find a way to spend five or ten minutes a few times each day that refreshes your body and mind in an enjoyable way.
Visualize a great day where you handle everything well and accomplish your goals. Use your mind’s eye to give yourself the confidence that you can stay on top of your responsibilities, handle them with grace, and best of all, complete your daily to-do list. Visualization is a very effective tool you should be using to improve yourself in any area of life. If you see yourself accomplishing something, you are more likely to make it happen.
Learn from close calls and past mistakes. Think back to when you first learned how to drive. Most likely, you had some close calls when you accidentally cut someone off while changing lanes or perhaps nearly rear-ended someone while not paying close enough attention to the road. Now that you have been driving for many years, you don’t make those types of mistakes anymore, and you’ve become a safer, more capable driver. The same goes for your business. What close calls and mistakes have happened in the past and how can you learn from them? Answering such questions can ease your mind and reduce stress because remembering mistakes can actually help us grow.
Focus on how good things are right now. An important part of handling stress is not to make it the center of your day. Focus on the good things in your life: you are your own boss, you love what you do, you’ve already accomplished a great deal, and you provide a product/service that helps others make their lives better. Remind yourself of what is positive in your life right now to more easily handle daily stress that arises.

Coping with daily stress effectively is a skill that can be practiced and improved. Recognize the significance of handling stress well and make the effort to work on it. Your attitude and overall well-being will benefit from your efforts.

How do you handle daily stress? Please share your comments below!

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Developing Business Support Groups and Masterminds to Help You Succeed

Developing Business Support Groups and Masterminds to Help You Succeed

In your quest to meet and even surpass your professional goals, you will no doubt need and want some help along the way. A business support or mastermind group can serve as a valuable tool to help you generate innovative ideas and deal with the challenges you may face as a small business owner.

When forming such a group, it is important to find the right kind of people to maximize the effectiveness of the group as a whole. Look for like-minded people whose ambitions and goals are similar to yours.

Find people who:

Share your level of passion and goals. People in business support groups don’t have to all be in the same industry or come from the same field of experience. However, they should all have a strong passion for their business and an equally strong commitment to achieving their goals. This ensures that each person will contribute value to the group rather than holding it back by being the weak link. Create a list of questions to ask a potential group member that he or she can answer to give you a good idea of what drives this person to success. Ask about what the person hopes to get out of the group, what the person can contribute, and where the person sees him/herself in five years. If you can relate to most of the answers, then this person could be the right fit for your group.
Can get together in person. Conference calls and Skype sessions are very useful and efficient when in-person meetings are not possible or practical, but don’t overlook the benefits of meeting as a group in person. Non-verbal communication is just as powerful as words, and it’s imperative that the people in the group have a certain level of trust among each other. Meeting in person also allows you to more easily share materials in a tactile way. Holding something in your hand is always more effective than seeing it on a screen. If at all possible, form a group who can commit to regular meetings in person, or at the very least commit to in-person retreats annually or semi-annually.
Will motivate each other. Business support groups are not just about exchanging ideas and feedback. Be each other’s cheerleaders. If someone in the group is experiencing a difficult time such as an unforeseen financial setback, be encouraging, attentive, and empathetic. Point out to the person what his or her strengths are, especially because during times of personal failure, we seem to forget those. You can also be objective, and point out steps the group member can take to move forward, that he or she may not see because the failure has clouded his or her view. Motivate each other in good times and bad and develop a rapport that allows group members to count on each other as allies. A good morale will increase the effectiveness of what a support group can offer.
Complement your strengths and weaknesses. Find people who support your strengths and fill voids of your weaknesses. For instance, if you are an idea person, but have trouble mapping out a plan of action, look for someone who is detail-oriented and can help you execute your ideas. Or if you are a creative mind when it comes to advertising but don’t have a head for numbers, look for a person who can help you maximize the limits of your budget. A group whose members have a variety of strengths and weaknesses will be able to offer the most support and assistance to each person involved.

Although forming and participating in a business support group or mastermind can be time-consuming, it is an important investment of time. Such a group can help you meet your goals, grow your business, and achieve success.

What else should you look for in a business support group? Share your ideas below!

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How To Be Better in Business

How To Be Better in Business

The conscious choice to improve the way you do business is necessary to grow your business and move it forward. It is always a good idea to focus on one small area at a time so as not to spread yourself too thin. Consider the following suggestions for improving the way you do business.

Always look for new and better ways to do things. Sometimes we just get stuck in our old habits without thinking of better ways to do things that might be more efficient. For instance, even though you have been paying your bills online for years, you still find yourself with paper statements and an overflowing filing cabinet that needs to be cleaned out at the end of every calendar year. An easy solution would be to sign up for e-bills through your bank’s online bill paying system and/or paperless statements through your vendors themselves. Create an online filing system that works for you, and back everything up on an external hard drive or via cloud storage such as Norton or Carbonite. New and better ways of doing simple things are becoming available all the time, so take advantage of accessible resources.
Think of “no” as “not yet.” Perhaps one of the hardest things about owning a business is hearing the word, “no.” It may be from a potential customer, a recruit, or an existing client. Instead of taking “no” as the final word, think of it as, “I’m not ready for this yet,” or “I need more information about why I need this.” Adjusting your mindset when wearing your salesperson hat will prevent you from giving up too easily or shrugging off the follow-up questions you should be asking. Even if you only acquire one additional sale out of 5 or 10 by adopting this approach, it will be worth it to your confidence and to your bottom line.
Build lasting relationships to grow your business. Relationships with everyone you work with from colleagues to clients are the heartbeat of your business. Build new ones, nurture existing ones, and always demonstrate sincerity. Make an effort to learn something personal about your customers, especially something to which you can also relate like hobbies and family life. Find out from your staff what you can do to enrich their experience working for you or help them with something they’d like to improve. When others know you truly care, lasting relationships can be built.
Continue taking calculated risks. When considering taking a risk, make sure you are fully informed about the pros and cons and have a backup plan ready for the worst case scenario. Don’t fear risks so much that you never take them, as that can cause your business to remain static. Use your existing knowledge and skill set, research necessary information, and weigh the advantages and disadvantages of your decision.
Develop a reputation for excellence. It is better to do one thing extremely well than to do several things at a mediocre level. Focus on one aspect of your business, and strive to be the best at that one thing. For example, your bakery offers everything from freshly baked breads to custom made cakes. Your real strength, however, is that crumb cake that everyone raves about. Promote that particular product and consider creating new ways to use it, such as in bite-sized packages for gift baskets or kids’ parties. Your customers will always be able to count on your excellent crumb cake and because of your consistently high quality, they’ll branch out to your other offerings as well.

Don’t be overwhelmed by all the things you want to improve about your business. Just a few simple changes here and there can make a significant difference. What else should be added to our list? Please share your ideas below!