DSEF & BBB: Facebook Graph Search: The Good, The Bad & The Opportunity

DSEF & BBB: Facebook Graph Search: The Good, The Bad & The Opportunity

By Rachel Harner

Facebook graph search. Have you heard of it? Probably, but do you know what it is? Facebook graph search is a new feature, in an ever-growing list of Facebook changes, which rolled out to a select few last week. According to Facebook Founder and CEO Mark Zuckerberg, graph search will join News Feed and Timeline as the third pillar in the Facebook structure.

Where a typical search engine would give you a list of links relevant to your query, graph search delivers people, pages and photos already available on Facebook to your fingertips. To maximize results, you’ll want to customize your search using language Facebook understands, such as “friends who work at my company and like to ski.”

Here are a couple practical examples: Are you new to the area and experiencing back pain? Search: Chiropractors in Phoenix my friends like. Are you planning a trip across the pond and want some tips on local hotspots? Search: Friends who have been to London, England.

While innovative, graph search has raised privacy concerns. Many of us probably do not think about the consequence of our actions when liking a page or filling out the “About” section of our profile, but that information will now be searchable in a myriad of ways. If you are looking to keep your information private, triple check your privacy settings now that anything set to “public” will be even easier for others to find. And remember, if you don’t want people to know about it, don’t put it on social media. (Click here for an informative article by the Electronic Frontier Foundation that will help you keep your information private.)

On the other hand, graph search could provide huge advantages for businesses and marketers currently on Facebook. Engaging with customers on social media is a great business practice, and now companies will have more opportunity to get brand content in front of consumers who are intentionally looking for someone in their area of expertise. Graph search will also allow businesses to form well thought out searches to reach targeted demographics.

Do you want to be among the first of Facebook’s billion+ users to get Facebook graph search? Click here to be placed on the waiting list for the beta version.

DSEF and the Council of Better Business Bureaus (CBBB) foster honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

About the Better Business Bureaus
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visit www.bbb.org/us for more information.

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Establishing Your Online Presence

Establishing Your Online Presence

The internet can provide tremendous exposure for your business, when used correctly. For this reason, establishing an online presence is not a task to be taken lightly. It can be overwhelming to get started, however, especially with all the different online options to choose from. Here are some tips to help you narrow down your goals and present yourself on the internet in the best possible light.

Quickly and clearly let people know how you can help them with your product or service. Your main objective should be solving a problem for your potential customers. State clearly how you can do that right away on both your website and your social networks. For example, on your company website, the home page is the first online impression (and sometimes first overall impression) people will get of you and your business. Use images and very brief text to communicate how you solve that problem, and provide one or two clear calls to action, where people can learn more and sign up for your list. Avoid too much text on your home page, which can cause people to leave your site right away. If presented effectively and visually, that initial impression will keep people on your website and encourage them to explore further.
Provide honest facts. Facts about the types of customers you’ve served, other businesses you’ve worked cooperatively with, awards you’ve won, or community service you’re involved in are all helpful in educating a prospect about the type of business you operate. If you’re a new business with little or no history, state realistic goals. How do you plan on contributing to your community and to your customer base?
Never pretend to be something else. Trying to present yourself as something you are not will only hurt you in the long run because any prospective employees or clients will be set up for disappointment. Be honest and truthful about who you are and what you provide.
Use real photos, not stock. Stock photos are impersonal and lack creativity. Additionally, visitors to your website or social media presence will be put off because they can’t get a realistic look into your business. Use photos of your office or retail space, employees and customers (with their written permission), and products. People want a true impression of what to expect when patronizing your business.
Stay current and update your site. Always keep abreast of current industry trends and product research as they pertain to your particular business. Incorporate this knowledge into your online presence. As for your company website, frequently check for broken hyperlinks, outdated contact information, discontinued products, etc. When doing so, consider asking someone else to explore the site. A fresh set of eyes can help point out something you may have missed.
Make your site customer-focused. Your website should be user-friendly and focused on how the customer can make the best use of it. Your site should be easily navigable, convenient to use, and aesthetically pleasing to the eye. Consider asking current customers to visit your website and tell you what they think of it.
Choose the social networks your customers use. Not sure which ones they use? Ask them! Most likely they are using Facebook, but are they on Pinterest or Instagram? By choosing the social networks where your customers and friends like them are spending time, you can more effectively communicate your message without wasting time on social networks where you’re less likely to get results. Click these links for some tips for setting up a social media presence for your business:

Also be sure to explore the online presences of your competitors to gather ideas and find out which techniques are effective, and which are not. Make sure the message and goals of your business are portrayed accurately online, and adjust when needed.

What tips do you have for establishing an online presence? Please share them below!

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How To Take Risks

How To Take Risks

While playing it safe can occasionally bring some peace of mind, sometimes it’s necessary to take a risk. Don’t let your fear of failure prevent you from venturing out into uncharted territory; as long as you adequately prepare, your risks can pay off. When deciding whether or not to take a risk, this list may help you evaluate whether or not you’re prepared.

Trust yourself. You’ve already taken one of the biggest risks of all, which is starting your own business. Now that you’re up and running, trust that you have the knowledge and skills to pursue your ultimate vision. If you find that you lack the self-confidence, identify your weaknesses and work on improving them through practice, research, and professional development. Others will find it hard to trust you if you don’t first trust yourself.
Think creatively. Creative thinking comes more easily for some than it does for others. No matter where you fall on the creative spectrum, you can always push yourself to think outside the box. Sometimes all you need is a tiny nugget of an idea to inspire a completely original thought. Observe how others operate, take stock of what could be improved about your business, and being to formulate ideas from what you already know. Creative thinking takes practice, so work on it often.
Know your field and product/service. A risky decision can quickly become an unwise one if you aren’t completely in the know about your industry as a whole or about the products/services you are offering. This is where the importance of professional development really comes into play. Attend industry conventions and workshops, conduct research, take a class at the local college, or consider finding a mentor. The more knowledge you have about your business, the more prepared you’ll be to assess your level of risk and decide whether or not to move forward.
Implement a support system and seek expert advice. It’s always wise to bounce your ideas off other people. A fresh perspective may be all you need to consider a possibility you hadn’t previously thought of before. It’s also important to have people that believe in you, and are rooting for your success no matter what. So surround yourself with loyal and successful people in whom you can trust to give you smart advice and encouragement.
Show courage. At the end of the day, it may just come down to whether or not you have the nerve to take a risk. Once you have done all the necessary preparation, tap into your inner hero. Take the calculated risk, knowing that you have done all you can to prepare, and with your eyes wide open. Showing courage in how you conduct business is a good leadership skill as well.
Never give up. Took a risk that didn’t quite work out the way you had planned? Don’t just scrap it and move on. Analyze why it didn’t work out, how you could do it differently, and what is involved in starting over. Who is to say you can’t give it another shot? Persistence is an excellent quality to adopt as an entrepreneur.
Don’t listen to negatives. Negative talk can undermine your self-confidence and ability to think clearly. If those negative comments are coming from others, separate yourself from such people. If this isn’t an option, make a conscious decision not to discuss your ideas with them. Sometimes negative talk comes from inside our own heads. Counteract negative self-talk by reading motivational books or making daily affirmations to build up your self-confidence. A healthy dose of self-esteem will improve your chances of success.

When contemplating taking a risk in your business, do your homework! Use your existing strengths and understand the potential benefits and challenges that come from taking the risk. Prepare yourself for worst-case scenarios and seek help when necessary. You may find that risk taking is the best thing you can do for your business.

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4 Ways Photos Can Help You Grow Your Business

4 Ways Photos Can Help You Grow Your Business

If you’ve got a smartphone, you’ve got access to a camera, and you may enjoy sharing shots you take with your friends via social networks like Facebook and Instagram. But did you know that you can use that camera on your smartphone to help you grow your business? Here’s how:

Take pictures of yourself and other people using your product. All the words in the world about your product don’t match the power of a single picture. So take pictures of yourself or your family using your products, or ask customers to share photos of themselves using it. Have a contest where people submit photos when they see someone using your product while out and about, and offer a prize your for favorites. Then share these photos through your business presences. It’s a great way to show others that your product is used and enjoyed by many people.
Take pictures of your parties (with permission of course!) If you have meetings or parties where people can experience your products and learn more about them, take pictures! When people see how much fun your gatherings are, and how many folks are participating, it can encourage others to want to attend.
Take pictures of things you get to enjoy as a result of your business. Have you been able to take that long-awaited vacation because of your business? Do your kids get to participate in a special program or sport because of what you do? Share photos of those things, and be sure to let everyone know that your business is the reason you get to participate. It can encourage others to want to learn more.
Share photos of things unrelated to your business. Of course you want to share photos directly related to your business. But by sharing other photos, too, of things like sunsets, great meals, etc, you display your human side. Every time you share, you show up in the feeds of the people you’re connected to on your social networks. And each photo is a little reminder that you’re there, so people remember you. Then, when you share a photo related to your business, people are more likely to see it and respond.

Sharing photos as part of your marketing strategy is a great way to highlight what’s great about your business and products. It can highlight what you have to offer and connect with people when words fall short.

How do you use photos to promote your business? Please share your thoughts in the comments.

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How Your Business Can Solve Real Problems

In order to maintain a long-term, thriving business, it is important that you offer a solution to real problems that people face. To do this, take the time to find out what these problems are, what solutions have been tried and failed in the past, and how your product or service can fulfill that need. The following is a basic list of suggestions for how to solve real problems with your business.

Look for a need. This is especially important in over-saturated industries where a great deal of competition exists. For example, a metropolitan suburb with a bustling downtown area is home to several different restaurants on every block. The reason each one is successful is because its owners have satisfied a need. Local residents want the convenience of city life while maintaining the quiet, more laid-back, affordable lifestyle of living in the suburbs. Their downtown area is like a prized possession, especially because of the shopping and dining that exists. Each restaurant offers something different, whether it’s a specific type of cuisine or a particular ambiance Without these options, local residents would have to travel into the city to find unique dining options, so these restaurants together fulfill a need for a convenient alternative.
Provide good value. At a time when everyone is watching his or her pennies more than ever, it is crucial to provide a good value. Is your product or service versatile? Is it reliable? Don’t forget to factor in those elements when deciding on price points. People are willing to pay more for something that is of high quality and can be relied upon. Another key aspect of value is the level of customer service you offer. When customers know that you genuinely care and that they can trust you, the value of your product increases.
Make sure your product or service is for long-term use. Have you ever bought something that needed to be replaced shortly thereafter? How likely were you to purchase from the same company again? Only offer products that will last a reasonable amount of time and services that can be used for the long term. That Bluetooth headset you sell should last a customer longer than his or her cell phone contract does. Similarly, those students who pay you for private voice lessons should be taught techniques that can be used in any style of music at all levels. Repeat customers mean long term success.
Seek out client feedback. This should be a top priority. Asking for feedback can be done informally through casual conversation or in writing on a survey card provided at checkout. Whatever strategy you use, listen carefully and adjust accordingly. You may have customers that swear by your products but aren’t being provided quality customer service by your staff. If this is the case, wouldn’t you do everything necessary to change that? Your clients are the backbone of your business, so listen to what they tell you.
Make improvements that benefit clients. Based on feedback you receive and other observations you make about how your business operates, make improvements that benefit the client first. For example, the owner of a small fitness studio wants to make renovations to her outdated space. As much as she looks forward to a lobby with a more efficient layout and an exercise area with new padded flooring and a state of the art sound system, she can’t afford to make all these renovations at once. The improved flooring will benefit her clients the most, as it will be easier on their joints and more pleasant to exercise in general. Make decisions with your customers in mind.

Step outside of your role as a small business owner and take an honest look at how you can solve real problems with your business. Evaluate your products, talk to your customers, and make improvements accordingly.

How do you solve real problems in your business? Please share your answers below!

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Why You Procrastinate

Procrastination is a challenge we all have from time to time. Perhaps there is a fear of failure, being overwhelmed by a complex project, or too many distractions in our daily lives. The good news is that there are several effective ways to combat this problem. If procrastination gets the better of you, ask yourself the following questions.

Are you settling for less? Procrastination may be caused by a lack of passion. If you are settling for less, then whatever it is that needs to be done feels unimportant, and the result is procrastination. So, make sure you understand why you want to achieve your goal and make it meaningful. Realize that action is required to reach what you want, and it is necessary to put forth your greatest effort each time to achieve success.
Do you have a clear goal or plan of action? Lack of direction is a common reason why people procrastinate, especially when tackling a long-term project. Set an objective that includes your desired outcome, and then break it down into smaller, manageable parts. If you need to redesign your company’s website, for instance, decide why it should be done and what will come of it. Your objective might be: Redesign the company website to improve customer navigation, increase internet visibility on search engines, and reach a broader customer base. Now that you have laid out the reasons why you are tackling such a project, you can more easily break it down and focus on just one step at a time.
Do you have a support system, such as a mentor, role model, or advisory group? When you are self-employed, it may seem like the weight of the world is on your shoulders since everything about the business depends on you. Don’t carry this burden alone. Instead, seek out others to guide and support you along the way. Is there a former employer you trust to give you sound advice? Are other local entrepreneurs interested in creating an informal support group for small business owners? You will be much more motivated to act when you surround yourself with like-minded people who truly want to help and support each other.
Have you set your priorities? The list of goals we want to achieve or tasks we want to accomplish can become so long that we don’t know where to begin. Start by prioritizing your goals or tasks in a way that works for you and your business. Some people find that a daily to-do list is the best way to stay focused. Each day contains a list of tasks that either must be completed or canwait until the next day. Implementing such a system will prevent important tasks from being overlooked.

Don’t beat yourself up for procrastinating; it is a common problem, especially in today’s world filled with distractions and personal obligations. Do make the choice, however, to be proactive. Procrastination can prevent you from achieving your goals, so take charge of your business and be passionate in the actions you take.

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Happy New Year! A Free Gift for You from the DSEF

Happy New Year! A Free Gift for You from the DSEF

The New Year is a time for reflection, focusing on where you are, and where you want to take your business moving forward. It is helpful for business owners to take time to write down these insights, for they can help you create a road map for your business. Rather than simply “going through the motions” of the day to day tasks your business requires, you can give your business strategic direction that moves you in the direction of your goals.

With that in mind, we at the Direct Selling Education Foundation have put together a free gift for you. It’s a 30-day reflection journal called “Reflections on Success” and you can download it from our Facebook Page by clicking here. This journal helps you focus on success habits and your goals, helping you build the business you want in the coming year. We encourage you to take some time each day to focus on the daily thought, in order to develop the habits that will help you build a thriving business.

We hope that you will use this free book to build your business, and pass this link along to your friends and colleagues as well: http://on.fb.me/VHcVB3

You’ll find all 3 free ebooks we’ve offered this year at this link, so if you haven’t yet taken advantage of our “Business Owner’s Roadmap to Success” or “Creating Your Success Mindset” ebooks, you’ll be able to download those as well.

We wish you much success in the coming year! Happy New Year!

Your Friends at the DSEF

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Balance Without Sacrificing Business (How to Make Your Business More Efficient)

Balance Without Sacrificing Business (How to Make Your Business More Efficient)

In the times when your business gets busy, it’s natural to long for more work/life balance. Too often, however, balance comes at the expense of cutting back on income producing activities. Yet it doesn’t have to be that way!

Instead of simply working less, look at your overall business strategically, and find ways to make the work that you do more efficient so you don’t wind up earning less, simply for the sake of balance. Here are some tips:

Review your manual processes. For example, do you have to manually enter customer information each time a customer places an order? Is there paperwork that you are filling out over and over again? Are there business information packets that you always have to stop and make? Consider ways that you might streamline these processes by keeping information in an electronic database (for easy copy/paste or import), making packets in larger batches, or storing filled out documents electronically so they can be printed when needed. Take some time to write down all the manual processes that you regularly engage in, and then see if there are ways you can make those manual processes more efficient.
Use technology. There are many technology tools that can help you work more efficiently. Use a simple autoresponder like Constant Contact to automatically send emails to all of your customers without you having to type in each address. Store documents in the cloud (using a service like Dropbox) and share folders so people can access the information they need themselves, without you having to stop and send those documents. Use Google Calendar and sync the calendars on your phone, computer, and iPad so appointment information is always handy no matter where you are and you don’t have to take time to reschedule appointments because you forgot about something on your work calendar. If you are not familiar with technology tools you can use for your business, turn to friends or colleagues who are comfortable with technology and ask them which tools they use.
Learn keyboard shortcuts. If you’re still clicking menu buttons when you want to copy and paste something, it’s time to learn some keyboard shortcuts. According to Brainscape, you can save an average of 8 days per year simply by using keyboard shortcuts instead of mouse clicks. Just Google “keyboard shortcuts” to find shortcuts for your computer.
Re-evaluate your office layout. Some business owners waste a lot of time simply because their office space isn’t organized well. If you have to walk halfway across the building each time you print something or want to throw something out, you may be well served by rethinking your office layout. Spend a week writing down each thing that makes you have to stop, such as getting a print-out, finding documents that aren’t handy, etc. Then, think about how you could rearrange your space to make the most-used items more convenient.
Get organized. Brother International Corporation conducted a survey that found that 76 hours per worker per year are spent looking for things. They determined that over $177 billion is wasted annually looking for misplaced items in the office and on the computer. If the thought of getting organized overwhelms you, start small. Set up a filing cabinet and start by sorting the papers on your desk (and getting them put away.) Think about the files you use the most that are currently a big mess on your computer desktop or My Documents folder, and set up folders on your computer for them. Train yourself to put things where they belong, rather than leaving them out, and reward yourself when you follow through regularly.
Plan ahead. Often a lot of time is wasted when people are together and trying to figure out what to do. So if you are in charge of leading anything from a business meeting to a class party, set up a schedule or agenda ahead of time, and pre-distribute it. That way everyone comes to the meeting knowing what will happen, in what order, and what they need to bring. The result is often shorter, more productive meetings that bring results.

Balance is definitely important, but you don’t have to sacrifice income to achieve it. Instead, look for ways that you can improve your operational efficiency. Your business will be much better off in the long run.

How do you achieve work/life balance in your business? Would love to read your thoughts in the comments below!

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Planning for a Bigger Business: The 3:3:3 Approach

Planning for a Bigger Business: The 3:3:3 Approach

If you’re like most business owners, you take time each year to look back on your business and evaluate your progress. As you review how far you’ve come, it’s great to celebrate your successes. But truly successful business owners also use their “Year in Review” to both identify key elements of success so far, and to make changes that will help build even bigger moving forward.

Here’s a process you can use for your “Year in Review” to help you focus your business activities on even greater success. Write these down, and refer back to them as needed throughout the year.

Identify 3 strengths of your business this year. Did you come up with an innovative idea that led to increased business? Did you put an emphasis on personalized customer service? Write down the 3 things you feel were most important to your success. These are areas that you will continue to develop moving forward.
Identify 3 areas of your business that you would like to improve moving forward. Do you need to do a better job following up with customers? Could you get more organized in your paperwork? Should you get out and do more networking? Write down 3 areas that you will focus on in the coming months, along with specific activities you will do to achieve greater success in these areas.
Identify 3 goals that you have for your business in the coming year. These can be things you can measure, such as increasing your sales per customer or increasing the amount of repeat orders. They can also be something new that you’ll create for your business to drive growth, such as creating a social media marketing strategy. Starting with 3 goals keeps you focused without causing you to become overwhelmed. Write your goals down, and then make a bulleted list of the activities you’ll need to do in order to achieve each goal. Set dates to those activities to hold yourself accountable.

By taking some time to plan, you can be sure that your daily activities for your business are focused on growth.

Do you take time periodically to review the growth of your business? What tips do you have for planning ahead? We would love to read your thoughts in the comments below!

To get your free copy of the eBook, click here: 15 Days to Greater Success. You can download it from our Facebook Page. And while you’re there, you can download our other free eBooks too: Business Owner’s Road Map to Success, Creating Your Success Mindset, and Reflections on Success. They’re all designed to give you an edge in your business, and help you focus on the daily practices that lead to your goals.

Please share this link with the business owners you know: http://on.fb.me/VHcVB3

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How to Choose a Legitimate Business Opportunity

How to Choose a Legitimate Business Opportunity

The prospect of starting your own business can be exciting and nerve-wracking all at the same time! Freedom, independence, the chance to call the shots…these are all the things you hope for. But at the same time, there is risk involved, and choosing a business wisely is a huge part of your ultimate success. You have many options when starting a business…doing everything completely on your own based on an idea, investing in a franchise and following the rules laid out by the parent organization, or starting a direct selling business by purchasing a business kit and following the training plan laid out by the company and your sponsor, to name just a few.

All of these options have led to success for some people, while others have not been as successful and have lost time and money. Choosing your business wisely, therefore, is essential. And avoiding the scams that pretend to be legitimate is even more important. How do you know what is legitimate and what is not? Here are some tips:

Do your research – Look up the company online, and talk to people that are actually in that business. If the business has a social networking presence, find out what people are saying there. Check the Better Business Bureau for any complaints against the business, and/or the Direct Selling Association (member companies in the DSA agree to comply with a code of ethics.) Realize that you may find some negative comments about any business you consider, since it’s rare to find a business where everyone who tries it is successful. Some people are just more suited for a particular business than others. But are there more positive reviews than negative? What do people who are currently in the business say? What about the people who have left it? Understanding both sides will give you a more realistic picture of what’s involved in truly succeeding in the business you’re considering, and the type of people in the business who are successful.
How will you learn the business? – Does the business you’re considering offer training? Or will you have to learn everything on your own? Is training included or will you have to spend additional money to learn? Remember that learning the steps you need to follow to succeed is a critical component in your overall success, so be sure there’s a plan in place to give you the education you need and that you consider it as you plan your overall budget and investment in the business.
Consider the investment – What is the initial investment in the business, and can you afford to lose it if you’re not successful? A franchise is going to cost you a lot more than a direct selling business, and a business you start from scratch might cost less than a franchise initially, but doesn’t give you any support at all. How much will it actually cost you in the first year, second year, fifth year, and so on? How much can you realistically make in that time frame, and when can you expect to begin seeing profits on your investment? Is it worth the amount of time you will put in? Think about how much time you can realistically put in to make your business successful, and then base the amount of money you can make on what you can earn in that time frame.
Make sure you understand the business – Before you sign on the dotted line, make sure you understand the work involved in becoming successful (and be sure you’re willing to put the time in to do it.) One of the biggest reasons people are disappointed (and unsuccessful) in a business they start is because they did not realize what they would actually have to do to be successful. They believed the hype instead of learning the facts. Lay out on a calendar the work you would do each day in your new business, and the amount of time you will need to invest. Consider the time for finding customers, marketing, sales presentations, learning, follow-up, etc. Will you be happy spending your time this way? Are there any questions about what you would be doing? Ask questions, and make sure you go in with your eyes wide open.
Does it sound too good to be true? – If you’re led to believe that you’ll make a lot of money with very little work, be wary! Legitimate business opportunities lay out clearly the work that’s involved in becoming successful, and it always takes effort. If a business opportunity sounds too good to be true, it probably is. (Do your research!)

Owning your own business can be incredibly rewarding. But be sure you go in with your eyes wide open so you don’t spend more than you can afford and wind up disappointed. With a little bit of research, you can save yourself a lot of headaches and enjoy the experience of being a business owner!

Are you a business owner? How did you research your opportunity before getting started? Considering a business opportunity? What questions do you have? We would love to read your thoughts in the comments below!