Professional and Personal Benefits of a Direct Selling Experience researches the impact of a direct selling experience on 14 business and professional skills as well as on 13 personal life skills. A substantial majority of the current direct sellers surveyed, more than three-fourths, agreed that they benefited from their direct selling experience in terms of improved business and professional skills, and that skills gleaned from a direct selling experience transferred to their personal lives. Moreover, there were significant and positive relationships between self-perceived skill levels and self-perceptions of direct selling success and performance in a non-direct selling job.
Empowering Women Entrepreneurs in South Africa: The Role of Information Communication Technology in the Direct Selling Marketplace reveals how women have used direct selling as a vehicle not only for self-transformation and empowerment, but also for the betterment of their families and communities. Now, coupled with the capabilities of technology, the direct selling industry holds tremendous promise as a potential solution for poverty and gender inequality, particularly within South Africa, where strong technology infrastructure already exists and where a significant percentage of women currently participate in the informal business sector.
The advancement of digital technologies, mobile devices, and social media has led to significant changes in the way consumers shop. “Once considered a newest trend, omni-channel retailing is now the standard, but direct selling is rarely discussed as a channel
DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.
DSEF warmly welcomes our newest Fellows:
Dr. Can “John” Uslay
Associate Professor of Marketing
Director of Special Projects
Co-Director for the
DSEF, in partnership with the U.S. Association for Small Business and Entrepreneurship's (USASBE's) Minority and Women Entrepreneurship Special Interest Group (SIG), sponsored a paper competition on the direct selling channel of distribution and micro-entrepreneurship opportunity.
One of DSEF’s key priorities is to fund and
Direct Selling in the Classroom by Dr. Victoria Crittenden:
To me, there is nothing quite so great as leaving class on a high because students really seemed to engage with the class topic. I had such a euphoric feeling after leaving
Direct Selling as a Business Opportunity in New Economy:
Nearly a quarter of all Americans earned money from part-time “gigs” over the past year, reports CNN Money. Young adults are more likely to have a side hustle than any other age
DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.
DSEF warmly welcomes our newest Fellows:
Dr. Honghui Deng
Associate Professor of Business Administration
University of Nevada
Dr. Nawar N. Chaker
Assistant Professor
DSEF, in partnership with the U.S. Association of Small Business's (USASBE's) Minority and Women Entrepreneurship SIG, is pleased to announce a 2017 Call for Papers. Winners of each of the six categories will receive $1,000 and an opportunity to participate in
DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship. DSEF has partnered with more than 75 professors over the past year, and is making significant process
DSEF recently released its newest video teaching tool, The Direct Selling Business Model: Cutting Out the Middle Man.
The new video was filmed live at the University of Texas at Arlington during DSEF’s Business Ethics Forum Campus Event. Al Bala, President
At the 2017 Global Sales Science Institute (GSSI) Conference held in Mauritius in June, Julian Allendorf (Ph.D. Candidate, Institute of Marketing, University of Muenster, Germany) received the GSSI 2017 Best Doctoral Student Paper Award for his paper on “Direct Selling
The 2016 formation of the DSEF Fellows program is an important step in deepening the Foundation’s connection to academic leaders who advance knowledge of the direct selling channel in their field of study. To support and sustain these important partnerships,
To recognize the significant contributions and achievements of its valued academic partners, the Direct Selling Education Foundation created the Educator of the Year award, and presented the inaugural award to Dr. Brenda Cude, University of Georgia (UGA), during the Awards
