The Direct Selling Education Foundation is committed to helping today’s students understand the benefits and business principles of direct selling. We do this by equipping professors and other educators with the knowledge and materials they need to provide students with
Professional And Personal Benefits Of A Direct Selling Experience
Professional and Personal Benefits of a Direct Selling Experience researches the impact of a direct selling experience on 14 business and professional skills as well as on 13 personal life skills. A substantial majority of the current direct sellers surveyed, more than three-fourths, agreed that they benefited from their direct selling experience in terms of improved business and professional skills, and that skills gleaned from a direct selling experience transferred to their personal lives. Moreover, there were significant and positive relationships between self-perceived skill levels and self-perceptions of direct selling success and performance in a non-direct selling job.

Empowering Women Entrepreneurs in South Africa: The Role of Information Communication Technology in the Direct Selling Marketplace
Empowering Women Entrepreneurs in South Africa: The Role of Information Communication Technology in the Direct Selling Marketplace reveals how women have used direct selling as a vehicle not only for self-transformation and empowerment, but also for the betterment of their families and communities. Now, coupled with the capabilities of technology, the direct selling industry holds tremendous promise as a potential solution for poverty and gender inequality, particularly within South Africa, where strong technology infrastructure already exists and where a significant percentage of women currently participate in the informal business sector.

Latest News and Articles
DSEF recently asked its Fellows to share their experiences using the Foundation's teaching content, research and case studies in the classroom. Here are a few highlights:
“My students have pointedly benefited from DSEF case materials. The Big Data video is highly insightful and
DSEF launched the Fellows Program to support educational and research efforts to foster a deeper understanding of the direct selling channel and its impact. We now have more than 180 Fellows around the world from a wide range of disciplines
DSEF launched the Fellows Program to support educational and research efforts to foster a deeper understanding of the direct selling channel and its impact. We now have more than 155 Fellows around the world from a wide range of disciplines
DSEF launched the Fellows Program to support educational and research efforts to foster a deeper understanding of the direct selling channel and its impact. We now have more than 150 Fellows around the world from a wide range of disciplines
At the DSA Annual Meeting in June, nearly 300 executives and suppliers played their cards right and joined the Foundation for its first Casino Night Fundraiser. Attendees enjoyed black jack, craps, roulette, music, food, drinks and fun, raising more than
During the DSA’s Annual Meeting in June, a group of exceptionally accomplished Fellows, Dr. Victoria Crittenden, Professor & Chair, Marketing Division of Babson College; Dr. Haya Ajjan, Associate Professor of Management Information Systems of Elon University; Dr. Anne Coughlan, Polk
Dave Wentz, outgoing DSEF chairman, was presented with the Circle of Honor award at the 2018 DSA Annual Meeting in San Diego. The Circle of Honor award recognizes those individuals who have made extraordinary contributions to the Foundation. “It was
Dr. Elizabeth Davis (Liz), Dean of the School of Management at the University of San Francisco, was recognized as the DSEF Educator of the Year. The accolade is given to educators who demonstrate outstanding service to the Foundation through leadership,
At DSA’s Annual Meeting in June, 29 DSEF Fellows joined the Foundation for a Learning Journey to discover firsthand the challenges and topics important to the direct selling community.
To kick-off this academic learning experience, DSEF Academic Advisory Committee Member and
On March 13, more than 150 students gathered at Elon University for the “Using Data Analytics to Drive Sales” panel discussion hosted by the Center for Organizational Analytics and Direct Selling Education Foundation. The panel featured Bassam Alqassar, Vice President of Information
From left, Jeff Dahl (31 Gifts), Tami Merica (Nerium Intl), Roger Morgan (pawTree)
The direct selling business model is predicated on creating value with its customers to build distributor networks. How our business model creates value through relationships and impacts business
