Leveraging Your Strengths and Advantages

Because the direct sales industry is such a people-centered business, it is extremely important that you find your motivation and ambition from within. Tapping into your interests and desires will give you an advantage over your big business counterparts by allowing you to connect with your clients and recruits on a personal level. If you are just starting out in direct sales, looking to reinvigorate a business that has reached a plateau, or seeking to maintain your success, find ways to use your strengths and advantages to achieve your goals.
Choose a product/service…
• you can be passionate about and maintain focus. Finding your passion is where it all begins. If you choose something that doesn’t evoke a strong feeling, the chances of success with that product/service are slim. Having been a public school teacher for close to a decade before staying home to raise her children, a prospective direct seller named Robin knows she is passionate about education. She has been researching several popular direct sales companies for which many of her friends are consultants. Robin enjoys attending these parties and shopping the catalogs of these companies, but since her true interests lie in the education field, she decides to sign with a company that specializes in educational books and other materials. Because she is already knowledgeable in this area and cares about providing children with quality literature, Robin can grow a profitable business by focusing on her passion.
• in which you can be an expert. Robin chose something in which she has solid expertise, and that can be a great foundation for a business. Even if you have been a direct sales consultant for a long time already, find a product or service within your company to learn as much about as possible. If you become an expert in this item, your sales presentations and opportunity meetings can include an emphasis on it. Prospective customers and recruits will notice how proficient you are on the subject and can feel comfortable looking to you for guidance about it.
• in which you have a strong community. Ask yourself: how can this product/service build ties to my community or strengthen existing ones? One of the innovative ways that Robin gets involved in her community is by volunteering to be a guest reader at local elementary schools. She chooses books that align with the curriculum and plans a themed activity to connect to the book. It’s a wonderful way to give back to the community while simultaneously using her strengths to help educate children and gain some exposure for her business. Find ways to build your own community ties with your product/service by using your existing strengths.
Your passion for the product/service that you offer should be the foundation and motivation for all you do in your business. Your expertise will help you take the action needed to achieve your goals, and a strong community will allow you to grow. If you have all three of these, you’ll be unbeatable.
What other ways do you think you can leverage your strengths and advantages? Please share your ideas below!

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Three Quick Tips to Improve Your Team

Once you’ve invested a great deal of time and effort into building your team, the next step is to invite success by helping them improve as individuals and as a whole. By doing so, everyone wins. Each member of your team will find individual business success and will be able to pass that on to his/her downline as well. When this happens, the financial benefits increase. In today’s post, we’ve selected three steps you can take right away to improve your team and subsequently grow your business.

Help each person focus on his/her goal and future. Chances are that each person on your team has a different goal. Sally might just want to work a few nights a month and make enough to pay for her daughter’s dance lessons, while Jill, who recently lost her job due to downsizing, is determined to make her direct sales business a full-time job with a full-time income. Sally and Jill’s goals couldn’t be more different, so make sure that as a leader, you help them focus on the individual goal. Doing so will make it more real, and they will have sincere motivation because it comes from something they truly desire. Help each person visualize achieving the goal and define what needs to be done to get there.
Provide mini workshops so they can learn new skills. As with most industries, direct sales is always changing and adjusting to meet the needs of its customers. Stay on top of industry trends, changes from the corporate office, and even newly created techniques for closing a sale or signing a recruit. Teach a mini-workshop or hold a training call if possible once a month to teach your team new skills. Professional development not only helps the individual improve a business, but it also refreshes people’s ambition and determination to succeed. Choose a different topic each time, make a brief presentation, do a Q & A, and then provide a call to action for your downline to put the information to use. As an added incentive, follow up at the next workshop with invitations for your team to share their successes and perhaps earn a small reward.
Rally around a cause to bring your team together. It is easy to get caught up in one’s own needs and responsibilities when working in direct sales, so find a cause that requires your team to work together. Cooperation and collaboration fosters an environment of camaraderie and creates a culture of support among colleagues. For example, a local family is raising money to pay for the medical bills of a sick child. Aside from donating a basket of goodies to be raffled off at the fundraiser, a direct sales team leader called on each of her members in the area to attend the event with a guest from outside the industry. For those not in the area or simply unable to go to the fundraiser, she called on them to find another way to contribute. She created a competition of sorts among other direct sales team leaders she knew. Her team was motivated not only for the cause of the fundraiser, but also to win out over the other direct sales teams participating. They were able to work together and contribute generously to a worthy cause; furthermore, they got a chance to know each other better, which guaranteed support for each other going forward.

It is said that a leader is only as good as his or her team. There are so many reasons to invest the time into making your team the best it can be, so don’t let this responsibility fall by the wayside. You will not only be helping your own business, but you will be making a difference in the lives of others by contributing to their successes.

What quick tips do you have for improving your team? Please share below!

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Six Telltale Signs You Found a Leader

Surrounding yourself with successful people plays a large role in your business success. An effective leader can mentor, motivate, and inspire you to do great things. You can likely look back on your years in school and identify a teacher or two who did any or all of those things for you. What did you achieve during your time with that teacher? The same goes for the real world of entrepreneurship. When looking for leaders to add to your circle and your business, here are some qualities to look for

The person gets things done. Not only can she be relied upon to keep her word, but she finds the most efficient way to meet her responsibilities. You can learn from people who maximize their time in such a way, as it allows them to accomplish more and to do it faster.
He/she has good social skills and is likeable. Most leaders have a natural way of relating to others and possess a certain amount of charisma. Others enjoy being around them, and they make for good company in both their professional and personal social lives. This likeable quality helps them earn respect and trust from their colleagues. Someone who can understand and relate to others can more easily lead those folks to achieve success.
A leader wants to achieve more. A leader never stops raising the bar. This person seeks continual improvement, and in turn leads others to do the same. In business, this benefits everyone. If each person in your upline is motivated to achieve more and passes that inspiration and knowledge on to you, you will achieve and continue it on to your downline. It is almost instinctual for a leader to frequently assess his or her set of goals to achieve long-term success.
The person learns quickly. This requires a great amount of focus, good listening skills, and a willingness to try new things right away. The ability to learn quickly allows a leader to acquire and master a large amount of skills, providing versatility that will serve him/her well in all aspects of the business.
He/she is organized. Organization is crucial to maximize efficiency and make time for income-producing activities. For example, since tax time can be stressful, many people have adopted a system that they keep updated throughout the entire year. When April arrives, filing taxes is easy and can be done quickly and accurately. One direct seller recommends his system of keeping his receipts in order by type of purchase instead of by month, so reporting his deductions the right way is much easier. If organization is not your strong suit, look to these people for guidance.
A leader understands the power of working as a team. No one finds success without the help of others in some way. Every man for himself does not work in direct sales. Working as a team has the power to bring success to everyone involved, and a leader not only understands this concept, but knows how to facilitate collaboration to make this happen.

Consider these characteristics when deciding with whom to surround yourself and who to emulate. If you have a good leader in your midst, take his or her advice to heart and use that person as a role model for how to achieve your goals.

What are some qualities of the leaders in your life? Please share your comments below!

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What The Olympics Can Teach You About Business

With the Winter Olympic Games having recently come to an end, it brings to mind how much these athletes have truly achieved. How do you think they got to the Olympics? The gold medal figure skater and all of her competitors surely couldn’t perform even the simplest jump the first time they got on the ice, just as those skiers couldn’t attempt more than a bunny slope the first time they put on skis. Each one of them completed a series of small achievements that eventually led them to the Olympics. As a salesperson, you should be setting benchmarks for yourself as well, small achievements that lead to great results. Here are our top three picks that will help you achieve your business goals.

Find mentors to emulate. Who do you aspire to be like? Potential mentors could be people in your upline, or even in a completely different industry whose road to success is worthy of imitation. Identify your mentors’ work ethic, habits, education, or whatever it is that deems them worthy of your aspirations. If possible, talk with them about how you can achieve your goals by following in their footsteps. For example, if you are looking to transition from working your business “on the side” to making it your full-time job with a full-time income, an appropriate mentor would be someone who has done exactly that. Use the resources available to you in order to achieve your goals.
Make adjustments to your business and its direction as quickly as possible based on facts and results. When things aren’t going well or as you had planned, take a step back and analyze why this may be happening. As soon as you realize that you need to make a change, consult with mentors and use the information you have to adjust. For example, if you find that you are not booking enough future hostesses at each party, identify what it is about your presentation that may be lacking. Test out a new approach, review the results, and adjust if necessary. There is no sense in repeating an action that fails to deliver your desired outcome.
Build a strong foundation for your business by avoiding shortcuts. Your business must be built on ethical business practices, knowledge of your product and company, a desire to improve via professional development, and a commitment to representing your company and serving customers to the best of your ability. If you take shortcuts in any way, your business will suffer. When your upline conducts regional workshops once a month, asking a colleague for a brief summary instead of attending yourself is a shortcut. Make it a priority to attend, listen to what is being taught, incorporate relevant matters into your business, and always strive for improvement. You cannot expect success without hard work. The positive side is that by putting in the work and avoiding such shortcuts, you are more likely to rise above the fray and meet your goals more quickly.

With each benchmark that you meet, you are one step closer to realizing your dreams. Furthermore, such benchmarks help you stay focused, which is critical when your goals are long-term. What do you think about our benchmarks? What would you add to our list? Please share your ideas below!

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How to Get Out of a Slump

The natural ebb and flow of a career in direct sales will include the occasional slump. This rut of sorts could occur in any aspect of your business and for any number of reasons, but the important thing to remember is that as long as you have a strategy in place to get out of it, it is only temporary. Take a look at our ideas for getting out of a slump and moving forward with your business.

Start with a basic goal and revise often. The first step is to create a goal that is simple, does not take too long to complete, and is realistically attainable. For instance, if you find yourself in a sales slump, it may simply be because you’ve been going through the motions of the same sales presentation for too long. A simple and basic goal would be to implement one new element into your sales presentation and present it at least three times. This is a basic goal that is concrete and easily achieved. However, don’t stop there. Revising often is the key to making this strategy work. If, for example, after your three presentations you see no improvement, revise your goal. That could mean implementing something new into a different part of your presentation, or perhaps taking more initiative to ask for the sale. Revising your goal frequently will help renew your motivation to find a way out of your slump.
Create goals with predictable outcomes. There are many aspects of a career in direct sales that we cannot control, so when creating goals, try to choose those that have little room for guesswork. Even though you can’t predict the outcome of your next home party, you can predict the outcome of attending your company’s monthly training sessions. You know that you will always learn something new about your product line, a game to add to your presentation, or even an innovative approach to recruitment. Focus on what is guaranteed, and choose goals that will set you up for success.
Reward success and penalize failure. Self-discipline is a staple of being your own boss, so be strict about how you react to success and failure. This really works when you choose reinforcement tactics that will truly motivate you to get out of your slump. Figure out what you enjoy and how it can be used for reinforcement. If you’re a person who loves movies, focus your rewards and penalties around them. Did you exceed your goal for number of hostesses who committed to parties in one night? Time for a trip to the movies! Did you let go of a sale without asking all the right questions? Put down the remote tonight. Hold yourself accountable in meaningful ways, and be consistent to pull yourself out of your slump.

Getting out of a slump has as much to do with your mindset as it does with your actions. Commit to making real change by implementing these strategies until you are back on track. Only you can determine your success, so take control and keep moving forward on the path to achieving your goals.

Have you ever experienced a slump? What has worked for you to get out of it? Please share your ideas below!

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How to Determine Your Success

How to Determine Your Success

When you think about your goals in your professional life, does the word “success” come to mind? If so, what exactly does it mean to you? Success can be defined in countless ways, so it is important for you to determine just how you measure your own success. In doing so, you are creating a true motivational tool for yourself, a super-objective for your business, and the foundation of a plan to achieve that goal. Today’s post will focus on two ways for you to determine your own success; those are perseverance and passion.

Perseverance – Your commitment to staying the course no matter how difficult things become or what obstacles pop up along the way is a good indicator of perseverance. To really assess your level of perseverance, ask yourself this question and answer honestly: at what point will you give up? For many, the answer to that is “never,” others may have a definite breaking point, and still others fall somewhere in between. It is up to you to decide where you fall on that spectrum, what your goal is, and what you are willing to do to reach it. For example, a recently retired small business owner tells his story of how he decided to leave a very secure job as plant manager of a very large photo processing lab to open his own small lab and retail store. He sat down with his wife every night for weeks after the kids were in bed formulating a business plan and crunching the numbers. It became clear that if the business didn’t take off, they would lose their house and have to move to an apartment. Keeping this possibility in mind always helped him make smart decisions and persevere. Not only did he not lose his house, but he was able to buy a much bigger one in which to raise his family, send them all to college without loans, and kept a successful business for nearly thirty years. Without perseverance, none of that would have been possible.

Passion – Without passion and a love for what you are doing, there is no way you will be able to persevere and find long term success. Your passion will be what constantly drives you to make your business the best it can be. Ask yourself how strong your belief is in what you desire. Dig deep to find the answer to this very important question. The retiree from the example above recounts how passion played a large role in his successful small business career. He knew that he was the best in his field and had areas of expertise that could edge out competition. Seeing flaws in how others did things and knowing he could do them better always motivated him to seek improvement and resist shortcuts. His passion for his field of work and his desire to be the best were major contributors to his success.

Taking an honest assessment of your level of perseverance and passion is a critical step in determining your personal definition of success. These two elements go hand in hand, so don’t underestimate their importance.

What roles do perseverance and passion play in your professional life? Do you consider them crucial to success? Please share your ideas in the comments below!

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Find Your Purpose

Find Your Purpose

What is the main purpose of your business? Your answer should not be “to make money.” Of course, turning a profit and supporting yourself should rank pretty high up there, but it shouldn’t be the most important one. Small business expert Susan Solovic writes in her blog for Constant Contact that we should consider the purpose of companies like Apple and Zappos. They have an almost cult-like following because of what they are trying to accomplish with their products other than selling as many as possible. If you are having trouble finding your deeper purpose, take a look at our list of suggestions on where to begin.

Listen to your inner voice and hold off on asking others what they think. Before you start seeking opinions on what your purpose should be, tune into your inner voice for inspiration. You will no doubt be influenced at least partially by what others think, so define your purpose for yourself before asking around. Brainstorm some ideas, read up on the origins of other successful companies, and listen carefully to that inner voice we all have that helps us make decisions and think clearly. Once you have a definitive idea, then it’s time to gather opinions from others.

Follow what is exciting, not what is easy. In business, just as in life, the easy choice may not always be the best one. If you’ve ever read about the history of Apple Inc., you would see that Steve Jobs, on more than one occasion, did just that. He and his team continually spent a great deal of time and resources creating products that excited him. Many times, his investors didn’t believe in the idea or didn’t think it was worthy of pursuing. Keep in mind that because of Jobs’ tenacity and commitment to follow his passion for the exciting, Apple created more instant millionaires when it went public than any other company in history, and helped make Apple the brand it is today.

Tap into your instincts and emotions rather than logic. You obviously don’t want to ignore logic completely, but when finding the purpose for your business, your instincts should take over. Instincts and emotions are powerful enough to guide us to do great things. When faced with a difficult question or decision, listen carefully to your initial gut reaction. This does not mean to act impulsively, but rather to let that gut feeling lead the way on your journey. Keep listening to it as you conduct research, bounce ideas off others, and take any other logical steps toward making the final call. For many hard-working and ambitious people, this is not always the easiest thing to do, but it certainly is important if you want to find your true purpose that drives you toward success.

When finding your purpose, you don’t have to set out to change the world. You only have to do what makes you passionate, what motivates you, and what excites you. This is one time in business where your emotions should dominate.

What have you done to find your purpose? Would you add to our list? Please share your ideas in the comments section below!

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Our Top 10 Posts in 2013

Our Top 10 Posts in 2013

Here at DSEF, it’s our goal to provide you with great content you can use right now to build your business. And it’s content you can use any time. So we dug into the archives, to provide you with our Top 10 posts of 2013. These were your favorite posts this past year. Which one is your favorite?

Thanks for being such a great community! We appreciate your support and look forward to continuing to serve you this year!

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Practical Rules to Build a Successful Business

Practical Rules to Build a Successful Business

There are countless resources out there with information to help you build, operate, maintain, and grow a successful business. The wealth of material available on such topics can be daunting to sift through, so we’ve compiled a basic list of practical rules that every entrepreneur should follow. These rules apply to small businesses in any industry, so consider each one carefully as you begin your journey as an entrepreneur.

Expect positive results, but prepare to overcome failure. Expecting positive outcomes has everything to do with putting yourself in an optimistic frame of mind. If you are too consumed with fear of failure then you are inadvertently setting yourself up to do just that. Make sure the tone of your self-talk is positive, find effective motivators, and remind yourself frequently that you are more than capable of achieving your dreams. At the same time, recognize that a positive mindset alone is not enough to succeed. Prepare yourself for setbacks both financially and emotionally. Obstacles are bound to appear, but with adequate preparation and a confident outlook, you can overcome them and move on, all the better for it.
Strengthen your skills. Never stop learning. Invest the time, and money if possible, to sharpen even your strongest skills, and improve your weakest ones. There will always be someone or something you can learn from. Don’t get too caught up in the day-to-day tasks and responsibilities and neglect to improve your own skill set. Professional development and continuing your education can increase the longevity of your success.
Plan for the long run. This means everything from putting money aside for a rainy day to staying on top of your responsibilities so as not to fall behind in case of something unexpected like an illness or family obligation. Also take into account the big picture. For example, while hunting for retail space, an aspiring business owner finds an affordable location with lots of foot traffic anchored by a large department store. The problem is that this anchor store will be closing its doors within the next year. Although this may not seem significant, it’s a very real possibility that the closing of the department store will cause the majority of shoppers to go elsewhere, having a negative effect on the foot traffic in the area. So even though it may be an ideal space right now, planning for the long run means taking into account that it might be a poor choice in the future.
Identify your competition and learn about them. There’s an old saying about keeping your friends close and your enemies closer. Although your competition shouldn’t be your enemy, you should know as much as you can about what they offer their customers and how they conduct their business. Staying in the loop allows you to keep pace with industry trends and to stay on par with what your customers want and need from you. The same goes for identifying what it is about the competition that you don’t want to do. Perhaps your main competitor has a good reputation for offering frequent incentives and promotions, but also has a bad reputation for its poor customer service. Take the weakness of your competitor and make it your strength. Your customers will notice and spread the word.
Don’t waste money. The best way to avoid this common mistake is to create a conservative budget and stick to it. A good idea is to track each and every expense, and evaluate them all at the end of a given time period (pay cycle, month, quarter, etc.). By putting your budget and expenses in writing, you will easily be able to analyze the financial health of your business and adjust accordingly.
Seek opportunities. There will no doubt be opportunities available to you that will allow you to grow your business. However, they won’t exactly come with an engraved invitation; you must be proactive and seek them out. If you want to increase your following within the community, find local events in which to participate and promote your business like school fundraisers, sidewalk sales, and holiday festivities. Define your goals and priorities, and develop an action plan to find your opportunities.
Minimize risks. There is a certain amount of risk-taking necessary in running a successful small business, but you can minimize these risks by doing your research and making the necessary preparations. The owner of a clothing boutique has been operating successfully for over ten years, so she decides to expand her business by opening up another retail location. Of course this is a big risk, but she knows how to minimize it by taking all the same precautions she did when she opened up her first location a decade ago: research locations, look at a variety of spaces, analyze potential customer base, have a financial fallback plan, etc. Whatever the risk you decide to take, be smart about your preparation in order to minimize the possibility of a negative outcome.

Talk to any successful small business owner, and he or she will tell you how these rules have applied to his or her situation. Have you followed these rules? How have they helped you? Is there anything else you would add to our list? Please share your comments below!

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How to Stay Clear-Minded In the Midst of Chaos

How to Stay Clear-Minded In the Midst of Chaos

Have you ever felt like you were trying to accomplish so much that your constant multitasking turned into chaos? This is a common problem for people with a lot to do. The best way to combat this overwhelming feeling is to clear your mind so that you are able to focus on achieving your objectives. The following list will help you break through the chaos and bring order to your professional life.

Stop whatever you’re doing, and take a deep breath until you regain composure. This very important action is the first step to relieving that feeling of chaos and is vital to your productivity. Deep breathing affects the nervous system, which in turn relieves feelings of stress and anxiety. (Source) Just five to ten seconds of deep breathing, especially while visualizing the source of the stress leaving your body, will allow you to concentrate on the task at hand. In addition to deep breathing, you could even incorporate a soothing phrase or mantra that will signal your mind to calm down and regroup. Your physical body must first be relaxed in order to be productive.
Focus on the goal and don’t become overly detailed. Once you have taken some deep breaths, it’s time to remind yourself what the goal is. What is your overall objective? By keeping the goal in mind, you will be better able to sort through all the details without getting buried in or sidetracked by minute tasks. For example, say your goal is to touch base with a list of clients by making follow-up phone calls. While pulling up your contact list, you notice that you haven’t synced your list on your computer with the one on your smartphone in a while, so you take a detour to complete that task. While that is happening, you also notice that you have some contacts on that list you no longer need, so you begin to update and organize your digital rolodex. All of these other tasks, though they may need completing at some point, are not helping accomplish your overall goal, which is to follow up with your clients via telephone. Keep the goal at the forefront of your mind, and only complete tasks that directly contribute to the completion of that goal.
Take a break and be social. Socializing is a great relaxer and puts you in a positive mindset. It is okay to take a break when you’ve been focused for a long period of time and feel you need to step away for a bit to refresh your body and mind. Text a friend about a lunch date, check in with your spouse about how his or her day is going, or even browse your social networks for five minutes. By taking your mind off the task for a short period of time, you actually can increase your productivity by preventing burnout and excessive stress. Be responsible with your downtime, but don’t be afraid to use it.

Clearing your mind is of utmost importance in the long-term journey of accomplishing your business goals. Remember to take deep breaths, don’t sweat the details, and allow yourself some social interaction. This mix of caring for both your physical and mental needs is crucial to your ability to deal with any level of chaos.

What do you think of our list? Have you tried any of these things? Please share your comments below!