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Empowering Women Entrepreneurs in South Africa: The Role of Information Communication Technology in the Direct Selling Marketplace reveals how women have used direct selling as a vehicle not only for self-transformation and empowerment, but also for the betterment of their families and communities. Now, coupled with the capabilities of technology, the direct selling industry holds tremendous promise as a potential solution for poverty and gender inequality, particularly within South Africa, where strong technology infrastructure already exists and where a significant percentage of women currently participate in the informal business sector.

Empowering Women Entrepreneurs in South Africa

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DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.

DSEF warmly welcomes our newest Fellows:





Dr. Can “John” Uslay
Associate Professor of Marketing
Director of Special Projects
Co-Director for the

Category: News
Comments: 0

DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.

DSEF warmly welcomes our newest Fellows:

Dr. Honghui Deng
Associate Professor of Business Administration
University of Nevada

Dr. Nawar N. Chaker
Assistant Professor

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