You’ve probably heard the saying that "what goes around, comes around" – when you and your business consistently do what’s best for your customers and promote good business practices, word will spread that you and your business will always do
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Once in a while, out of the blue, you’re surprised with an uncomfortable, unsettling and difficult situation. You may respond emotionally, and later stew over the aftermath. When in business, this can have a negative impact on what your customers
We all know it’s better and more cost effective to have a steady stream of returning customers than always being focused on finding new customers. So, how do we keep our customers coming back once the first sale is made?
Organizations such as the Federal Trade Commission (FTC), the National Association for Community College Entrepreneurship (NACCE), the Council of Better Business Bureaus (CBBB), the United States Association of Small Business and Entrepreneurship (USABE), the American Marketing Association (AMA), and the National Consumers League (NCL), as well as
By Nancy Laichas
Chief Marketing & Development Officer
Direct Selling Education Foundation
I have heard it said that without the Direct Selling Education Foundation, there would be no direct selling industry.
Can you imagine? Millions of people unable to take advantage of a low-cost,
As an entrepreneur, you have a million things to do. From sales to finance to marketing, many entrepreneurs find themselves responsible for every aspect of their businesses. When you hear about social media, it's often pitched as a critical component
Being an entrepreneurs is very freeing and exciting, but there’s a lot of hard work and sacrifice behind it. Simply wanting to be an entrepreneur doesn’t always translate to success. For those of you who are entrepreneurs, or are ready
Money Wise Women Educational Services is a non-profit organization dedicated to educating and empowering women to live financially healthy lives. DSEF proudly sponsors the free Money Wi$e Women Get Smart Teleseminar Series hosted by Marcia Brixey, Founder and President of Money
There are two major components to a thriving business: Happy and loyal customers that come back, as well as a steady stream of new customers.
The first is a matter of consistently providing excellent service that people appreciate and talk about.
Are you considering starting your own business? It's an exciting step! Before making the leap, however, it can be helpful to do some market research, to make sure that people will buy what you have to offer. In direct sales,
It seems like everyone is talking about branding these days. People are branding everything. For example, what’s the difference between tap water and bottled water? Are there real differences or is it all in the branding?
Branding is an important topic
From the DSEF: Today we're thrilled to bring you a guest post from Janet Garkey of the Credit Union National Association (CUNA), a DSEF strategic partner. In partnership with state credit union leagues, CUNA provides many services to credit unions, including representation,