Facebook Ads can be a powerful tool in helping you build business during the holidays. For a rather small investment, you can specifically target people you want to reach with your message. Whether your message be related to sales or
Facebook Ads can be a powerful tool in helping you build business during the holidays. For a rather small investment, you can specifically target people you want to reach with your message. Whether your message be related to sales or
Because you are your own boss, you can usually establish your own work schedule and daily agenda. As wonderful as this can be, it can also be challenging to resist all the distractions that come your way. These distractions can
Throughout the course of your business, you will undoubtedly be faced with the prospect of increasing your prices while making sure you don’t lose your customers. As long as you are truthful and you maintain your high quality products and
When you are in the process of making a sale, your enthusiasm and adrenaline kick into high gear. These may help you close the deal, but they can also hinder your progress. The most important thing to remember about making
DSEF’s Board of Directors brings to the Foundation a wealth of experience and expertise that helps it fulfill its mission both inside and outside the boardroom.
On November 4, 2013, Board Member Dr. Linda Ferrell, Professor of Marketing and Bill Daniels
There is no single path to success. Different people may make different decisions, but end with similar results. There are, however, some paths that provide a greater possibility of success than others. Here are some of these paths, along with
Are you looking for ways to grow your business? Increase your sales? Manage your time better? Here at DSEF, we've been providing content for years on these topics and many others, to help you build a more profitable and rewarding
Do you know what your average customer order size is? This is the average amount a customer spends when they make a purchase from your business. Knowing this number is important, because if you can increase the average customer order
If you are like most small businesses, you are heading into your busiest time of the year. As customers look for holiday gifts, it's important to remind them about your business, so that when you have what they are looking
Where are you planning to do your shopping this holiday season? From a nameless, faceless big box store? Or would you like the personal attention that only a small business can bring? In a season that is often stressful as
Is your business serving its mobile customers well? Is your website optimized (not just available) for mobile browsers? Can people who only have a mobile device, and not a computer, interact with your business online?
For too many small businesses, the
Online marketing can be a powerful tool for small business owners, when it's used well. The tools are essentially free, costing you only your time and effort. However it's important to be sure that you are strategic in your use