The head of a company that sells books door-to-door has lamented government efforts to curb abuses in direct selling (2). He claims that these attempts are driving direct-to-consumer sales organizations out of business. Not all executives in the door-to-door selling field share his pessimism. Some of them have been careful to keep their operations free of abuses and consequently are largely unconcerned about regulation.

Keywords: Direct Selling, Door-to-door