Articles

Articles

• Investigation of Commonly Used International Market Selection Variables in Direct Selling
• Industry Transformation via Channel Disruption
• The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth
• Ethics in the Sharing Economy: Creating a Legitimate Marketing Channel
• Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels and Supply Chains
• The Economic Impact of Direct Selling Activity in the United States in 2016
• Some Aspects about the Life of Greatest Female Entrepreneur in American History, Mary Kay Ash
• When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM
• Tupperware: Achieving Sustainable Development Goals through Elevating Socio-Economic Status of Women in India
• Telemarketing: Trends, Issues, and Opportunities
• Examining the Roles of Telemarketing in Selling Strategy
• Direct Selling: A Multinational Strategy
• Direct Selling Channels: An Appraisal of Key Strategic Issues
• Case Study: Alliance Formation with Direct Selling Companies: Avon and Mattel
• Modelling Distributor Retention in Network Marketing Organisations
• Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities
• The Rebuilt Marketing Machine
• Building a Capable Organization: The Eight Levers of Strategy Implementation
• Challenging the Conventional Wisdom on ‘Enterprise’: Control and Autonomy in a Direct Selling Organisation
• Firm Strategies in the ‘Mid Tail’ of Platform-Based Retailing
• Implementing Global Corporate Citizenship: An Integrated Business Framework
• The Identification of Selling Abilities Needed for Missionary Type Sales
• Motivation to Become a Direct Salesperson and Its Relationship with Work Outcomes
• Sex-Role Self-Concept and Direct Sales Success in Minority Saleswomen
• The Role of Personal Selling in Direct Sales Organizations