Mary Kay Cosmetics, Inc. of Dallas, Texas, is an international manufacturer and distributor of skin care products, makeup items, toiletry items, accessories and hair care products. Founded in 1963 by Mary Kay Ash, a highly motivated entrepreneur, the firm experienced spectacular sales growth in its early years. As a direct selling organization, much of its success was based on motivating and constantly replenishing its over 170,000 member sales force. Mary Kay had planned to become “the finest and largest skin care teaching organization in the world.”
Keywords: Cosmetics, Direct Selling, Entrepreneur, Studies