Dallas-based cosmetics firm Mary Kay Inc.’s mission is “to enrich women’s lives”-an unusual goal for a company, but one that thousands of Chinese women have welcomed. Since Mary Kay first set up in China in 1995, it has invested $20 million in its China operations. Over $10 million was spent on a wholly foreign-owned plant in Hangzhou, Zhejiang Province-the company’s first overseas manufacturing facility. (It also manufactures in NeuchAtel, Switzerland, and Dallas, Texas.)

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