Articles

Articles

• When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM
• Trade Shows Mean Bigger Business
• The Practice of Marketing Management: Analysis, Planning and Implementation
• The Relationship of Job Image, Performance, and Job Satisfaction to Inactivity-Proneness of Direct Salespeople
• The Mature Consumer: How Successful are Direct Marketing and Direct Selling in This Segment of the Population?
• The Capabilities and Performance Advantages of Market-Driven Firms
• Strategies for Successful Penetration of the Japanese Market or How to Beat Japan at Its Own Game
• Research Note: A Study of Direct Selling Perceptions in Australia
• Reflections on Channels Research
• Prospecting by Telephone Prenotification: An Application of the Foot-in-the-Door Technique
• Optimizing Rhenania’s Mail-Order Business Through Dynamic Multilevel Modeling (DMLM)
• Non-Store Retailing in Japan: A Huge and Potentially Lucrative Market
• Network Marketing Organizations: Compensation Plans, Retail Network Growth, and Profitability
• Network Marketing in South Africa: An Exploratory Study of Consumer Perceptions
• Making the Market Work: Enhancing Consumer Sovereignty Through the Telemarketing Sales Rule and the Distance Selling Directive
• Longaberger Baskets: Changing Marketing in Changing Times
• Linking Perceived Service Quality and Service Loyalty: A Multi-Dimensional Perspective
• Identifying the Determinants of Internal Marketing Orientation
• Extending the External Validity of the FITD Effect to the Industrial Marketplace
• Ethical Issues Connected with Multi-Level Marketing Schemes
• Electronic Marketing in the 1990s
• Economic and Marketing Aspects of the Direct Selling Industry
• Direct Selling in the West and East: The Relative Roles of Product and Relationship
• Dimensions of Future Marketing
• Development of Market Orientation and Competitiveness of Ukrainian Firms