In this paper, we take an interdisciplinary approach to examining communication and teamworking. We have done this by comparing three discipline-based approaches to understanding the effectiveness of organisational groups, and then show how their interrelationship may provide a single approach to understanding communication and teamworking in organisational groups. Our work may benefit researchers in the field of organisational teamworking in that utilising this single approach takes account of important conceptual interrelationships, and may identify new and valuable areas of further research. It may also benefit practitioners in that they may understand better the importance and impact of communication within business networks, and its influence upon marketplace success. This single approach, which we term a market-based approach, highlights the importance of considering networked environments and social systems in conducting marketing research.
Keywords: Communication, Markets, Network, Research, Teamwork