This article presents a definition and discussion of direct selling, a marketing method that has received scant attention in the literature. Direct selling is discussed from operational, tactical, and strategic perspectives, and a summary of the available knowledge about direct selling– its worldwide revenues, product and service lines sold. its customers, and its salespeople– is presented and referenced. A suggested research agenda is offered in hopes of simulating academics, practitioners, and students to develop greater knowledge and understanding of direct selling.

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